DIGITAL MARKETING

Duration : 1 Years

Course Fee: ₹ 15000 TO 20000 Approx /-
Eligibility: Have passed 10+2 in any stream from a recognized board

About DIGITAL MARKETING

Digital Marketing Overview

Digital marketing typically refers to marketing campaigns that emerges on a PC, mobile phone, tablet, or on other devices with an internet access in it. It can be done in many ways like social media posts, videos, and display ads.

Digital marketing is basically a promotion of brands to connect with potential customers through digital platforms and internet, before the digital marketing introduced in the market traditional promotion techniques were used i.e. billboards, magazine ads, television, etc. Now all the organizations opt for both the promotion techniques to get sales and stand in the market.

In simple and easy language to promote anything through digital communication, it is called digital marketing. The abilities that an individual will develop during this course are SEO (Search engine optimization), SEM (Search engine marketing), branding, marketing analytics, Social media and content marketing.

You can get quite a lot of job opportunities such as SEM Manager, SEO Specialist, Digital Marketing Manager, Email Marketer, PPC Search Manager, Conversion Rate Optimizer, Market Research Analyst and Content Marketer/Manager, etc.

Types of Digital Marketing

There are so many ways to do digital marketing to interact and connect with your audience. You have to choose who your audiences are and what is the right place and right time to do promotion. Some of the examples are given below:-

SEO (Search engine optimization)

Search engine optimization (SEO) – it basically helps in improving the website visibility to the audience. The better the visibility to the people the better you will get attention or else you the bounce rate on the website will increase. And also remember to target the right audience to get more customers to your organization or business.

The most important elements to keep in mind while optimizing website includes:-

Mobile-friendliness
Quality of content
Number and quality of inbound links
Level of user engagement

E-mail marketing

E-mail Marketing – it is a simple concept and easy to understand, in this marketing you have to send a promotional message that may attract the person and he/she may clicks on it.

Firstly remember that the e-mail you are sending to a person is wanted by them and relevant for them.

Specify clearly what kind of mails the subscriber will get
Integrates both transactional and promotional emails
Offers a clear unsubscribe option

PPC (Pay-per-click) Marketing

Pay-per-click (PPC) Marketing – it is a platform where you post an advertisement and have to pay every time someone clicks on it.

Advertisement based on a number of factors, including:-

Ad quality
Landing page quality
Keyword relevance

Content marketing

Content marketing – SEO (Search engine optimization) plays a very vital role in content marketing because on the basis of distribution of valuable content and relevance content provided to the targeted audience.

The mail goal of the content writer is to attract the audience or leads that may converted into a customer for the organization or business. It is little difficult than the traditional marketing or advertising.

Content marketing is little tricky as it includes marketing writers or content writers to be able to rank highly in SEO results. They have to interact with lead through their content, further that lead will become customer to that brand or organization.

Digital Marketing Eligibility Criteria

The eligibility criteria to get admission in digital marketing course that you have to be graduated in any stream from a recognized university or college i.e. AICTE/UGC/DEC/AIU. In this course it is not required to be marketing graduates or a commerce graduate student. An engineer or an entrepreneur or anyone else can also choose this course and make a career digital marketing.

The eligibility for International students is that they must have done graduation or equivalent from any recognized university or college in their respective country

Entrance Exams for Digital Marketing

There is no separate entrance exams organized for getting admission to Digital Marketing, it is considered under the BBA and MBA programms. Some entrance exams that are organized in which you appear for admission to Digital Marketing/ BBA in Marketing /MBA in Marketing are given below for both UG and PG courses:-

PG level entrance exams: – CAT, XAT, SNAP, MAT, CMAT

UG level entrance exams: – DU JAT, DSAT, NPAT, B-MAT, DSAT, PESSAT

Digital Marketing Syllabus

Before taking admission in the digital marketing course, you should go through the given below syllabus:-

Facebook Marketing Fundamentals
Profiles and Pages	Business Categories
Creating Facebook Pages	Page Info and Settings
Facebook Page Custom URL	Invite Page Likes
Featured Video	Pin Post and Highlights
Scheduling Posts	Facebook Events
Reply and Message	Facebook Insights Reports
Competitor’s Facebook Page	Ban User on Facebook Page
Connect with Twitter
Facebook Ad Campaigns
Organic v/s Paid	Defining Ad Objective
Performance Matrix	Ad Components
Designing Creative Image	Facebook Ad Structure
Setting Up Facebook Ad Account	Create Ad – Targeting
Create Ad – Budgeting	Create Ad – Creative
Content and CTA	Boosting Page Posts
Page Promotion	Video Promotion
Similar Ads and Audiences	Tracking Pixels Code
Remarketing – Website Visitors	Custom Audiences – Look Alike
Custom Audience – Saved Group	Managing and Editing Ads
Ad Reports and Ad Insights	Billing and Account
Facebook Advance Strategies
Facebook Business Manager	People, Pages and Roles
Ad Accounts Configurations	Ad Agencies and Assigning
Shared Login for FB Business A/c	Power Editor
Email Targeting on Facebook	Facebook Offers
CTA on Page	Posts for Location
Google Adwords
Understanding Adwords	Google Ad Types
Creating Ad Campaigns	Pricing Models
Creating Text Ads	Creating Ad Groups
PPC Cost Formula	Bidding Strategy for CPC
Ad Page Rank	Keywords Control
Adwords User Interface	Keyword Planning
PPC, CPM, CPA	Bidding Strategy on Location/Schedule/Devices
Conversion Tracking Code	Designing Image Ads
Creating Animated Ads	YouTube Video Promotion
Remarketing Strategies	Remarketing Rules
Remarketing Tracking Code	Linking Google Analytics
Designing Remarketing Images	Shared Budget
GWD Software
YouTube Marketing
Video Flow	Branding Watermark
Google Pages for YouTube Channel	Verify Channel
Webmaster Tool	Associated Website Linking
Custom Channel URL	Channel ART/Links/Keywords
Featured Contents on Channel	Channel Main Trailer
Uploading Videos	Uploading Defaults
Channel Navigation	CTA – Annotation
CTA – Extro	CTA – Cards for Mobile
Redirect Traffic to Website	Post Upload Enhancements
Live Broadcasting	Managing Playlists
Managing Comments	Managing Messages
Monetization with Adsense	Paid YouTube Channel
Channel Analytics	Real Time Analytics
Google Plus for Business
G+ Pages Ranks Higher	Google Plus Profile
Google Local Business	Google + Company Page
Adding Contact Links	Utilizing +1 Button
Managing Circles	Posting Contents
Google Hangouts	Social Relevance to G+ in Adwords
Sharing G+ Buttons on Website	HashTags and Mentions
Review and Testimonials	G+ Mobile App
Integration with Website
LinkedIn, Twitter and Pinterest
Creating LinkedIn Account	Updating Contact Information and Links
Designing Profile and Summary	Managing Connections
Advance Searching	Endorsements – Publishing and Receiving
Creating LinkedIn Company Page	Updating Products and Services
Creating Showcase Pages	Engaging with Updates
Running Paid Campaigns	Recruitment through LinkedIn
LinkedIn Groups	LinkedIn Mobile App
Marketing on Twitter & Pinterest
Google Analytics and WebMaster Tool
Web Analytics	Integrating with Website
Measurement Metric	Accounts and Profiles
Analytics Reporting	Sorting, Filter and Time Chart
Audience Segmentation	Traffic and Behaviour Reports
ReMarketing Audiences	Goals and Conversion Reports
Developing Intelligence Report	Google Webmaster Tool
Setting up Tool for SEO	Adding and Managing Assets
Integrating WebMaster Tool	Site Map and Site Links
Search Traffic and Links	Google Indexing
Managing Crawl Errors	Managing Security Issues
Search Engine Optimization (SEO)
Understanding SEO	SEO Keyword Planning
Meta Tags and Meta Description	Website Content Optimization
Back Link Strategies	Internal and External Links
Optimizing Site Structure	Keywords in Blog and Articles
On Page SEO	Off Page SEO
Local SEO	Mobile SEO
eCommerce SEO	Optimizing with Google Algorithms
Using WebMaster Tool	Measuring SEO Effectiveness
Digital Marketing Fundamentals
Marketing v/s Sales	Marketing Mix and 4 Ps
What is Digital Marketing	Inbound vs Outbound Marketing
Content Marketing	Understanding Traffic
Understanding Leads	Strategic Flow for Marketing Activities
Website Planning and Structure
Core Objective of Website and Flow	One Page Website
Strategic Design of Home Page	Strategic Design of Products & Services Page
Strategic Design of Pricing Page	Portfolio, Gallery and Contact Us Page
Call to Action (Real Engagement Happens)	Designing Other Pages
SEO Overview	Google Analytics Tracking Code
Website Auditing	Designing WordPress Website

Top Companies offering jobs in Digital Marketing

At present, all the organizations cannot be imagined without digital marketing. So they are hiring digital marketing professionals who can help the organization to increase its presence on the internet or digitally. Given below some of the top companies who hire digital marketing experts in various capacities are:-

Google
Webchutney
Quasar Media
iStrat
Foxy Moron
AdGlobal360
Social Panga
Resultrix
SapientRazorfish
iProspect India
Reprise Media India
Langoor
Xebec Digital
Facebook
WATConsult
Mirum India
Pinstorm
BCWebwise
Interactive Avenues

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