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Uttaranchal University's Online MBA in Digital Marketing

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Uttaranchal University's Online MBA in Digital Marketing
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About Uttaranchal University's Online MBA in Digital Marketing

The corporate landscape has seen a paradigm shift with the rise of digital marketing as the prime growth driver and consumer engagement. For business school graduates and professionals looking to master the art and science of selling business online, an MBA in Digital Marketing is no longer a career option—it's a strategic imperative. Uttaranchal University, one of the most recognized names in higher education, provides you with a highly-regarded Online MBA in Digital Marketing to make you a leader. 

Introduction 

Uttaranchal University has had a tradition of excellence since its establishment. Now, with its online education program, it extends its quality courses to the global market. The Online MBA in Digital Marketing is a postgraduate two-year course with general business administration and specialization in digital marketing. It is specially designed for professionals who wish to drive digital transformation, either as senior executives looking to upskill, startup entrepreneurs looking to expand their online ventures or graduating students interested in the digital economy.

Program design to focus on practical use, with a new curriculum in line with current industry trends. You won't simply study theory; you'll have first-hand experience in implementing, tracking, and optimizing online campaigns that generate concrete results.

Approvals and Recognition

  • With the era of digital learning, the authenticity of a degree counts for a great deal. Uttaranchal University Online MBA programs are supported by the best possible accreditation, which entails that your degree is authentic, valuable, and recognized by employers as well as institutions.
  • UGC-DEB Approved: India's University Grants Commission and Distance Education Bureau respectfully approved this distance degree program. This is the highest level of accreditation. It makes your qualification acceptable to every sector of the employment market including government positions, and post-graduate study including the Ph.D. level.
  • NAAC Grade: Uttaranchal University has received an "A+" grade accreditation from National Assessment and Accreditation Council (NAAC). The "A+" grade is the highest grade that proves that the  University provides quality education, academic excellence, and strong facilities.
  • WURI and ISO certified: The university is ranked by the innovation international university ranking and ISO certified for its quality education and management.
  • Equivalence to Conventional Degree: Of all the benefits of this program, perhaps the greatest is that the online MBA degree from Uttaranchal University is professionally and academically equivalent to the conventional on-campus degree. 

Who Can Apply?

The admission process for the Online MBA in Digital Marketing is simple and straightforward, so that as many as possible can apply from diverse backgrounds.

Eligibility Requirements

  • A bachelor's degree from a recognised university in any stream, of at least three years duration.
  • A minimum aggregate of 50% at undergraduate level for General category candidates, with a concession to 45% (or equivalent) for reserved category candidates.
  • Although not a requirement, some sources indicate that preference will be given to working people with at least two years of work experience. This program is aimed specifically at those aiming to further their careers.

Admission Process 

The entire admission journey is conducted online, offering a smooth and user-friendly experience.

  1. Online Registration: Begin by going to the Official Uttaranchal University Online website. Fill your data as per registration form.requirement and submit it.
  2. Application Form Submission: After you fill out the registration, you will be directed to another application form. In  the application form, applicants will enter their record of education, personal information, and other essentials .
  3. Document Upload: Scan and digitize 10th and 12th class mark sheet, Aadhaar Card, and latest passport-size photo.
  4. Application Fee Payment: Pay the application fee online using the secure payment gateway by debit card, credit card, or NEFT
  5. Interaction with Counselor: Your personal admissions counselor might call you to finish your documents and walk you through the final steps to stage the program entry successfully.
  6. Admission Confirmation: Successfully processed, your official admission letter and your login details to the university's Learning Management System (LMS) will be notified.
  7. Online Course Fee, Specialization, and Financial Facilities

The major advantage of an online degree is saving costs. Uttaranchal University has structured the fee to be as low in cost as possible and provide best value for money

 

Online Course Fee and Financial Facilities

An Online MBA is a cost-effective alternative to a traditional program, and Uttaranchal University's fee structure is designed to be transparent and affordable.

Course Fee Structure

The total course fee for the Online MBA in Digital Marketing is highly competitive, offering excellent value for a UGC-DEB approved degree.

Particulars Fee Amount (Approximate)
Per Semester Fee ₹ 24,500
Total Program Fee (4 Semesters) ₹ 94,000
  • Note: The fee structure will  change according to the year of admission..

EMI and Education Loan Facility

  • Understanding the importance of credit and financing can be important when many people may hesitate to pursue their educational paths due to financial constraints. Not to worry, Uttaranchal University has provided various forms of financial aid.
  • Uttaranchal University works with various financial partners to provide students with hassle-free, flexible EMI options, allowing semester fees to be pay in a structured, zero or low cost monthly amount.
  • Uttaranchal University may not offer loans directly, but Uttaranchal will help facilitate education loans to its students via collaborating banks and financial institutions. The experience has been simplified with counselors to walk you through the loan application process and documentation.

Curriculum and Examination Format

The curriculum is called a perfect outfitting of a core business administration curriculum and advanced digital marketing. The curriculum is carefully developed to be a comprehensive and industry-relevant curriculum.

Curriculum Semester-wise

The program consists of two years divided into four semesters. The syllabus contains theoretical concepts and practical learnings.

Semester I Semester II
Principles and Practices of Management Marketing Management
Managerial Economics Business Research Methods
Business Statistics & Analytics Operations Management
Financial and Management Accounting Human Resource Management
Business Environment Emerging Business Law
Business & Professional Communication E-Commerce

 

Semester III (Specialization) Semester IV (Specialization)
Strategic Management Corporate Governance and Business Ethics
Fundamentals of Digital Marketing Social Media Marketing & Analytics
SEO, SEM & Content Marketing Mobile Marketing & E-Commerce Management
Email Marketing & Marketing Automation Digital Marketing Strategy & Planning
Consumer Behavior in the Digital Age Project Work/Dissertation
Integrated Marketing Communication (Additional Electives)

Examination Pattern

  • The evaluation process is flexible and adapted for the online platform without compromise in academic integrity.
  • Mode: Online tests are administered under a safe, AI-powered proctored mode. It provides a guarantee that the test is secure and fair, and you can sit for tests in the comfort of ease.
  • Assessment: The semester final mark is a total of continuous internal assessment like assignments, case studies, quizzes and semester final exam.
  • Flexibility: The university provides a professional qualification timetable and technical assistance to ensure all of the students have a seamless experience.

Future Scope

An Online MBA in Digital Marketing from a well-known university such as Uttaranchal can even enhance your career. Your expertise is greatly appreciated by companies of any size and type, from startups to multinationals.

  • Placements and Placement Partners

Uttaranchal University's  CRC offers its online students with special placement support. The university boasts a large network of corporate partners who provide you with numerous opportunities.

Best Recruiters: Students of universities are getting placed in the best companies like Amazon, Wipro, TCS, HCL, Google, and many other companies. Digital marketing individuals are always in demand.

  • Career Routes and Professional Roles

MBA graduates in Digital Marketing are well equipped to do a variety of highly coveted and well-rewarded jobs.

Job Role Average Salary (INR per annum)
Digital Marketing Manager ₹6 - ₹15 Lakhs
SEO/SEM Manager ₹5 - ₹12 Lakhs
Content Marketing Manager ₹5 - ₹10 Lakhs
Social Media Manager ₹4 - ₹9 Lakhs
E-commerce Manager ₹6 - ₹14 Lakhs
Marketing Analyst ₹5 - ₹11 Lakhs

FAQs

Q. Is the online MBA degree from Uttaranchal University valid for all sector jobs?

A: Yes, this program is UGC-DEB approved. This means that the degree is completely valid for all sector jobs. 

Q. What is the faculty like in the online program?

A: The faculty in the online programs are very well qualified and some of them have the same experience as that of faculty teaching on campus. The faculty are trained to deliver an interesting, interactive, online learning experience. 

Q. What is the learning management system (LMS)?

A: The LMS is a simple and intuitive portal where you will find all your live and recorded lectures/e-books, study materials, assessments and quizzes. The LMS also has nice and interactive discussion forums where you can follow seamless communication with faculty and classmates. 

Q. Can I do a Ph.D after an online MBA?

A: Yes. An online MBA from a UGC university is considered valid and that means you can get into a Ph.D or any other relevant higher academic qualification.

Alumni Testimonials

"Online MBA in Digital Marketing is the ideal career of my professional life. My practical skills gained were extremely helpful, and I was immediately able to use my learning in the workplace. Placement assistance was an added bonus!" - Akash K., Digital Marketing Executive.

"I was doubting initially about the quality of an online degree, but Uttaranchal University surprised me. The curriculum was extremely holistic, and the faculty members were always willing to solve my queries. I would surely recommend it to anyone looking for a career in digital marketing." - Riya S., E-commerce Manager.

Conclusion

Uttaranchal University's Online MBA in Digital Marketing is not just a degree; it is a career-aware and result-driven investment in your working life. With its strong UGC-DEB approval, curriculum tailored for the contemporary era, flexible learning mechanism, and career concentration guidance process, it offers a specialized platform to gain expert knowledge and push your career to uncharted levels. If you are a professional who wants to learn and develop more competently or a fresh graduate who wants to get involved in the digital sector, this course is the perfect option to achieve your dream and realize a successful life in a fast-growing sector.

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