In the marketplace today, business is done almost entirely online. Customers browse merchandise with their mobile phones, social networking sways buying decisions, and businesses compete to attract them with online methods. Marketing needs to go beyond conventional beliefs to succeed here. Manipal University's Online MBA in Marketing aims to place tools in the hands of professionals that will enable them to keep up with requirements. It provides an integrated learning process with the combination of traditional marketing practices and the emerging tech abilities. It prepares students to use data analytics in examining customer behavior, creating successful social media campaigns, and generating engaging digital content. Leadership training is also provided to equip graduates for leading marketing teams and driving strategic development. This program is accredited by the UGC so it holds high levels of quality and credibility.By linking traditional marketing frameworks with digital frameworks, the program will create learners who can understand the shifting marketplace. Graduates will secure positions in organizations as marketing manager, brand strategist, or director, digital marketing. For a given campaign, a graduate can strategize, analyze trends, and make decisions about potential reaches and timing towards the target market dwellers. They aim to give today's professionals the skills that are indispensable in a heavily influenced online placemaking world. Furthermore, this program acknowledges that having a clear understanding of marketing strategies is the key to success. Why Choose This Program? Financial Support Options: No entrance tests | No interviews required Key Features: Semester-Wise Curriculum Semester 3Introduction
Program Overview
Attribute
Details
Degree
Online MBA in Marketing
Duration
2 Years (4 Semesters)
Approvals
UGC, AICTE, NAAC A+ Accredited
Learning Mode
100% Online with Interactive Sessions
Total Credits
80
Exams
Online Proctored Assessments
EMI Options
Starting ₹7,292/month
Placement Partners
350+ Companies
Eligibility & Ideal Candidates
Who Can Apply?
Perfect Candidate:
Program Investment
Fee Component
Amount (INR)
Total Program Fee
INR1,75,000
Per Semester
INR 43,750
Specialization Highlights
4-Step Admission Process
Evaluation System
Component
Weightage
Frequency
Assignments
30%
Monthly
Quizzes
20%
Weekly
Term Exams
50%
Semester-end
Semester 1
Course
Key Topics
Marketing Management
4Ps, STP Framework
Consumer Behavior
Buying Decision Process
Business Economics
Market Structures
Accounting Basics
Financial Statements
Business Communication
Persuasive Communication
Semester 2
Course
Key Topics
Brand Management
Brand Equity, Positioning
Marketing Research
Data Collection, Analysis
Digital Marketing
SEO, PPC, Social Media
Services Marketing
Customer Experience
Business Analytics
Marketing Metrics
Course
Key Topics
Global Marketing
Cross-Cultural Strategies
Retail Marketing
Omnichannel Strategies
Content Marketing
Storytelling, Blogging
AI in Marketing
Chatbots, Personalization
Marketing Law
Consumer Protection Laws
Semester 4
Course
Key Topics
Influencer Marketing
Campaign Management
Metaverse Marketing
NFT, Virtual Stores
Capstone Project
Live Brand Challenge
Elective (any one)
B2B Marketing/E-commerce
Top Recruiters are:
Career Support:
Role | Starting Salary | Growth Potential |
Brand Manager | ₹6-9 LPA | ₹15-25 LPA (5 yrs) |
Digital Marketer | ₹5-8 LPA | ₹12-20 LPA (5 yrs) |
Market Researcher | ₹4-7 LPA | ₹10-18 LPA (5 yrs) |
CMO | ₹25L+ | Executive Leadership |
Industry Outlook
Student Testimonials
"The digital marketing modules enabled me to increase revenue for my startup by 300% in 1 year."
- Rahul S., Entrepreneur
"Downscaled from sales to brand management at HUL upon finishing this MBA."
- Priya M., 2022 Batch
Q: Will my degree be accepted outside the country?
A: UGC-approved degree is internationally accepted.
Q: Are Offline visits required?
A: No, It's 100% online with all exams.
Q: How many hours in a week do I need to commit for this course?
A: Approx 10-12 hours in a week .
How are we different from others?
This course is created exclusively for those who want to be high achievers as Brand Managers, Digital Marketers, Market Researchers, or Marketing Leaders. These kinds of professionals are required by any company that wishes to grow and stay competitive. If you manage a brand, direct online campaigns, study market activity, or head teams, this course helps develop the traits of a high achiever. It combines strategic and applied research, so you are well equipped to solve actual issues.
If your dream is a Career is to be a Brand Manager, then the course enlightens you about how to develop successful brand identities and appeal to customers. Message strategy for targeting customers and developing positioning strategies for a brand in the marketplace are taught to you. From launching the product to developing brand reputation in the long term, the syllabus teaches everything and more.
Future digital marketers will be taught how to craft successful online campaigns. The curriculum teaches learners about the necessity of digital media, social media, content production, and measurement. You'll be taught to reach the appropriate consumers at the appropriate time with appropriate messages that will deliver. These are the necessary skills required in today's digital age where a digital footprint can kill or make a business.
If you have an inclination toward Marketing Research, this program offers tools to collect and interpret data. Students will learn how to analyze consumer behavior, trending in markets and inform sound business decisions through good judgement. With many businesses relying on data-based decisions, proficiency in this area can lead to positions directly related to a company’s decision-making capabilities..
Even marketing managers will be useful to them. You are prepared to work in teams and manage marketing projects with ease. You learn planning for the long term, leadership skills, and learning budgeting resources. This will be useful for those that must shift to senior positions, where team leadership and strategic decision-making are involved in daily operations.
What is special about this course is that it is flexible?
It can suit the busy schedules of professional employees, where you are able to learn and continue working. You can work, study, and pursue your other daily activities and learn at your own pace. This allows new learning to translate into immediate results in your present career.
Overall, if you are going to thrive in the future of marketing, this course is the best balance of practice and theory. It prepares you to handle a lot of high-speed tasks with skills that count so that you can develop as an expert but stay ahead of the pack in a competitive environment. If you're straight out of school or you're ready to advance your career, this course gives you what you need to do something meaningful.
For more updates about blogs and news visit our page Umeacademy.com or Umeacademy YouTube channel
Top Online BCom Colleges
Online/Distance MBA Colleges In Other States/Cities
Online / Distance MBA Career Opportunities