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Manipal University Online MBA in Marketing

Oh No!! You're Missing The (FREE) Career Guidance
Manipal University Online MBA in Marketing
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About Manipal University Online MBA in Marketing

Introduction

In the marketplace today, business is done almost entirely online. Customers browse merchandise with their mobile phones, social networking sways buying decisions, and businesses compete to attract them with online methods. Marketing needs to go beyond conventional beliefs to succeed here. Manipal University's Online MBA in Marketing aims to place tools in the hands of professionals that will enable them to keep up with requirements. It provides an integrated learning process with the combination of traditional marketing practices and the emerging tech abilities. It prepares students to use data analytics in examining customer behavior, creating successful social media campaigns, and generating engaging digital content. Leadership training is also provided to equip graduates for leading marketing teams and driving strategic development. This program is accredited by the UGC so it holds high levels of quality and credibility.By linking traditional marketing frameworks with digital frameworks, the program will create learners who can understand the shifting marketplace. Graduates will secure positions in organizations as marketing manager, brand strategist, or director, digital marketing. For a given campaign, a graduate can strategize, analyze trends, and make decisions about potential reaches and timing towards the target market dwellers. They aim to give today's professionals the skills that are indispensable in a heavily influenced online placemaking world. Furthermore, this program acknowledges that having a clear understanding of  marketing strategies is the key to success.

Program Overview

Attribute Details
Degree Online MBA in Marketing
Duration 2 Years (4 Semesters)
Approvals UGC, AICTE, NAAC A+ Accredited
Learning Mode 100% Online with Interactive Sessions
Total Credits 80
Exams Online Proctored Assessments
EMI Options Starting ₹7,292/month
Placement Partners 350+ Companies

Why Choose This Program?

  • It is unique in that it uses live case studies of successful companies like Amazon, Hindustan Unilever, and Tata. These are industry giants, so students learn how they approached business and what insights this lends on what works today. Rather than reading theories, students learn about actual instances of companies confronted and discover how those firms made decisions. For instance, the students can study Amazon's supply chain or Hindustan Unilever's marketing model and absorb something pertinent to their career.
  • The program is guided by seasoned industry faculty members with hands-on corporate experience. They have worked for leading corporations and know the business realities of today. Their experience is not book knowledge; they have classroom anecdotes, examples, and suggestions based on fact. Students can ask questions that are relevant and receive practical counsel. Some of these faculty members are leadership-level, so they have an idea of what it takes to be a business success.
  • Aligned for working professionals, the course is flexible. In other words, students can learn whenever they want and wherever they prefer. Full-time workers or those with personal engagements, students can pursue education like it's part of daily routines. Online programs are made available, such as video lectures, assignments, and live sessions that can fit into tight schedules. This adaptability allows professionals to advance their skills without having to interrupt their careers.
  • Secondly, the online MBA of Manipal University also has a good placement record. It has a 92% placement support rate, which means a majority of students receive good placements when they complete the course.The university has a very strong network who help students get placed in management, marketing, finance, and many more. This high percentage of placements shows that the course really enables students to move forward in their working life and to reach their goals.

Eligibility & Ideal Candidates

Who Can Apply?

  • Graduates with 50% aggregate (45% for reserved categories)
  • No entrance exam required

Perfect Candidate:

  • Marketing executives seeking advancement
  • Entrepreneurs building brands
  • Career changers entering marketing
  • Business owners needing marketing expertise

 

Program Investment

Fee Component Amount (INR)
Total Program Fee INR1,75,000
Per Semester INR 43,750

Financial Support Options:

  • Education loans from Axis, HDFC, ICICI Banks
  • Fintech partners: Eduvanz, Propelld
  • Tax benefits under Section 80C

Specialization Highlights

  • Core Marketing Areas:
    • Consumer Behavior
    • Brand Management
    • Marketing Research
  • Emerging Trends:
    • AI in Marketing
    • Metaverse Marketing
    • Influencer Marketing

4-Step Admission Process

  1. Online Application (5-minute form)
  2. Document Submission (Digital copies)
  3. Fee Payment (First semester)
  4. LMS Activation (Within 24 hours)

No entrance tests | No interviews required

Evaluation System

Component Weightage Frequency
Assignments 30% Monthly
Quizzes 20% Weekly
Term Exams 50% Semester-end

Key Features:

  • Digital submission portal
  • Multiple exam attempts
  • Practical marketing projects

Semester-Wise Curriculum

Semester 1

Course Key Topics
Marketing Management 4Ps, STP Framework
Consumer Behavior Buying Decision Process
Business Economics Market Structures
Accounting Basics Financial Statements
Business Communication Persuasive Communication

Semester 2

Course Key Topics
Brand Management Brand Equity, Positioning
Marketing Research Data Collection, Analysis
Digital Marketing SEO, PPC, Social Media
Services Marketing Customer Experience
Business Analytics Marketing Metrics

Semester 3

Course Key Topics
Global Marketing Cross-Cultural Strategies
Retail Marketing Omnichannel Strategies
Content Marketing Storytelling, Blogging
AI in Marketing Chatbots, Personalization
Marketing Law Consumer Protection Laws

Semester 4

Course Key Topics
Influencer Marketing Campaign Management
Metaverse Marketing NFT, Virtual Stores
Capstone Project Live Brand Challenge
Elective (any one) B2B Marketing/E-commerce

Placement Partners

Top Recruiters are:

  • FMCG: HUL, ITC, Nestle
  • E-commerce marketing: Amazon, Flipkart
  • Online Agencies: WPP, Ogilvy
  • Automobile manufacturers: Maruti, Hyundai

Career Support:

  • Resume workshops
  • Mock interviews
  • Marketing hackathons
  • Corporate mentorship

Future Opportunities

Role Starting Salary Growth Potential
Brand Manager ₹6-9 LPA ₹15-25 LPA (5 yrs)
Digital Marketer ₹5-8 LPA ₹12-20 LPA (5 yrs)
Market Researcher ₹4-7 LPA ₹10-18 LPA (5 yrs)
CMO ₹25L+ Executive Leadership

Industry Outlook

  • The Indian digital marketing industry is forecasted to cross an amazing milestone of $100 billion by 2025. Most growth is attributed to a market that is booming and more and more businesses are moving online. Digital platforms like social, search engines, e-commerce, and more have become core go-to-market channels for companies looking to reach customers directly. As a result, companies are continuing to spend a lot on advertising campaigns and brand positioning online - leading to incredible growth in the industry.
  • Along with this rapid expansion, the industry is creating more job opportunities in marketing technology. Experts predict a 30% rise in marketing tech jobs in their current roles of data analysts, digital strategists, content managers, and tools specialists among others. The demand is increasing for skilled professionals as companies are looking for an ideal candidate. Many of these roles include technical abilities including or similar to managing marketing automation tools, analysing data on customers, or developing specific ad campaigns. The growth presents new opportunities for students or professionals who are looking to grow and develop their skills. .
  • The digital marketing industry in India is not purely an India story. It provides opportunities on a global basis. Cities such as Dubai and Singapore are strongly competing as locations for digital marketing work. These cities attract companies from all over the world that want to take advantage of the growth in the demand for digital services. In the case of Dubai, it is already an established business center with a healthy technology ecosystem. If you are looking for international management opportunities in digital marketing, Dubai offers a healthy set of business operations that are expanding into international markets. Similarly, Singapore offers a beneficial position for digital marketing career development and trending industry norms that connect businesses across Southeast Asia and the larger Asia-Pacific region.
  • The industry outlook presented by Manipal University’s online MBA program emphasizes these trends and shows how students can prepare to achieve them. It showcases the rapid growth of the Indian market, the increasing demand for skilled marketers, and the one who can create businesses abroad. The program seeks to give students the knowledge and skills needed to be successful in a rapidly changing market that is also a global one. With this understanding of key trends, students can place themselves in the best possible position for very satisfying careers in this dynamic market.

Student Testimonials

"The digital marketing modules enabled me to increase revenue for my startup by 300% in 1 year."

- Rahul S., Entrepreneur

"Downscaled from sales to brand management at HUL upon finishing this MBA."

- Priya M., 2022 Batch

FAQs

Q: Will my degree be accepted outside the country?

A: UGC-approved degree is internationally accepted.

Q: Are Offline visits required?

A: No, It's 100% online with all exams.

Q: How many hours in a week do I need to commit for this course?

A: Approx 10-12 hours in a week .

How are we different from others?

  • Systematic Curriculum covering traditional and evolve marketing
  • Practical Orientation with real brand projects
  • Industry-Connected Faculty
  • Cost-Effective compared to offline MBAs
  • Strong Alumni Network in marketing sector

Final Verdict

This course is created exclusively for those who want to be high achievers as Brand Managers, Digital Marketers, Market Researchers, or Marketing Leaders. These kinds of professionals are required by any company that wishes to grow and stay competitive. If you manage a brand, direct online campaigns, study market activity, or head teams, this course helps develop the traits of a high achiever. It combines strategic and applied research, so you are well equipped to solve actual issues.

If your dream is a Career is to be a Brand Manager, then the course enlightens you about how to develop successful brand identities and appeal to customers. Message strategy for targeting customers and developing positioning strategies for a brand in the marketplace are taught to you. From launching the product to developing brand reputation in the long term, the syllabus teaches everything and more.

Future digital marketers will be taught how to craft successful online campaigns. The curriculum teaches learners about the necessity of digital media, social media, content production, and measurement. You'll be taught to reach the appropriate consumers at the appropriate time with appropriate messages that will deliver. These are the necessary skills required in today's digital age where a digital footprint can kill or make a business.

If you have an inclination toward Marketing Research, this program offers tools to collect and interpret data. Students will learn how to analyze consumer behavior, trending in markets and inform sound business decisions through good judgement. With many businesses relying on data-based decisions, proficiency in this area can lead to positions directly related to a company’s decision-making capabilities..

Even marketing managers will be useful to them. You are prepared to work in teams and manage marketing projects with ease. You learn planning for the long term, leadership skills, and learning budgeting resources. This will be useful for those that must shift to senior positions, where team leadership and strategic decision-making are involved in daily operations.

What is special about this course is that it is flexible?

It can suit the busy schedules of professional employees, where you are able to learn and continue working. You can work, study, and pursue your other daily activities and learn at your own pace. This allows new learning to translate into immediate results in your present career.

Overall, if you are going to thrive in the future of marketing, this course is the best balance of practice and theory. It prepares you to handle a lot of high-speed tasks with skills that count so that you can develop as an expert but stay ahead of the pack in a competitive environment. If you're straight out of school or you're ready to advance your career, this course gives you what you need to do something meaningful.

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