Why Choose Lovely Professional University for Online MBA in Marketing? Marketing professionals today require a different mindset than past or even recent generations. Not only do most marketing professionals need to think strategically, but they need to combine that mindset with a technical, operational understanding of the many digital platforms and abilities that businesses encounter every day. The online MBA in Marketing program at Lovely Professional University (LPU) has a robust curriculum that builds on the basic, traditional principles of marketing and combines it with leading-edge, relevant digital applications. This UGC-approved program is designed for working professionals looking to advance their careers without leaving their current employment status. LPU provides over 15 years of experience providing high-quality distance education with this program, using both strong academic credentials and professional experience. The online format provides flexibility unique to a time when individuals are trying to balance work, life, and learning, while also learning skills that can be useful in your workplace Approvals & Recognitions Industry Partnerships Curriculum & SpecializationsIntroduction
Program at a Glance
Attribute
Details
Degree Awarded
MBA in Marketing
Duration
2 Years (4 Semesters)
Learning Mode
100% Online
UGC Approval
Yes
NAAC Accreditation
A+
Academic Validations
Authority
Status
Importance
UGC-DEB
Approved
Valid for govt jobs & higher studies
NAAC
A+ Grade
Quality assurance
AIU
Recognized
Degree valid abroad
WES
Accepted
For Canada/US immigration
Eligibilities
Academic Requirements
Qualification
Minimum Marks
Bachelor
50% (45% for SC/ST)
Degree
Work Experience
Preferred but not mandatory
Who should apply?
Fee Structure & Payment Options
Program Investment
Component
Amount (INR)
Total Program Fee
1,40,000
Per Semester
35,000
Application Fee
1,100
Financial Assistance
Option
Details
EMI
Starting ₹5,833/month (24 months)
Education Loan
100% coverage via SBI, HDFC
Corporate Sponsorship
Up to 50% reimbursement
Scholarships
Merit-based (up to 25% waiver)
Semester-wise Breakdown
Semester
Core Subjects
Marketing Focus Areas
1
Management Principles
Consumer Behavior
2
Business Analytics
marketing Fundamentals
3
Strategic Management
Brand Management
4
Entrepreneurship
Marketing Analytics
Key Specializations
Admission Process
Steps to be taken
Evaluation System
Assessment Pattern
Component
Weightage
Frequency
Assignments
30%
Weekly
Quizzes
20%
Bi-weekly
Case Studies
20%
Monthly
End-Term Exam
30%
Semester-end
Grading Scale
Grade
Percentage
O (Outstanding)
90-100%
A+ (Excellent)
80-89%
A (Very Good)
70-79%
B+ (Good)
60-69%
Sector | Companies |
FMCG | HUL, ITC, Nestlé |
E-Commerce | Amazon, Flipkart |
Advertising | Ogilvy, WPP |
Market Research | Nielsen, Kantar |
Position | Experience | Salary Range (INR) |
marketing Manager | 3-5 years | 8-15 LPA |
Brand Manager | 5-8 years | 10-18 LPA |
Market Research Analyst | 1-3 years | 5-9 LPA |
Media Planning Head | 8+ years | 15-25 LPA |
Frequently Asked Questions
Q1: Is LPU's online MBA degree acceptable for government posts?
A: Yes, since UGC-DEB estblished, the degree is acceptable for any government tests and positions.
Q2: How does one acquire practical marketing skills by taking an online course?
A: The course consists of live campaigns, simulation activities, and live business case studies of collaborating companies.
Q3: What is the duration of time spent per week?
A: Students typically take 10-12 hours per week with live sessions and self-study.
Q4: Is there any requirement to come to the campus?
A: No, the entire program along with the exams is conducted online.
Q5: What kind of support is available for working professionals?
A: Evening doubt-clearing sessions, recorded lectures, and flexible assignment deadlines accommodate working schedules.
Student Testimonials
"LPU's online MBA provided me with the strategic marketing competence to shift from sales to overseeing marketing in a top FMCG firm. Industry-specific courses were a huge help."
— Rahul Sharma, Marketing Head
"As an entrepreneur, the retail marketing specialization assisted me in aligning my startup's customer acquisition strategy and realized a 3X jump in revenue."
— Priya Mehta, StyleHub Founder
Advantage | Description |
Flexibility | Study anytime, anywhere |
Affordability | 30% lower fees than comparable programs |
Industry Alignment | Curriculum designed with marketing leaders |
Career Support | Dedicated placement assistance |
Global Recognition | Degree valid for international opportunities |
Conclusion
The LPU's Online MBA Marketing program presents a great balance of classroom theory with transferable real-world skills. In addition to a comprehensive understanding of marketing theory, the program aims to equip students with solid transferable practical skills. Students learn how to be serviceable regarding analyzing market perceptions in context, how to develop, deploy and evaluate corporate marketing strategies, as well as the latest digital tools to access, advertise and target customers. The program prepares graduates to utilize a range of practical skills required within both traditional marketing and digital marketing contexts; both are equally important marketing mediums. Students who complete this program are better prepared to manage the multitude of marketing challenges they will likely encounter in their careers. It also assists them to build and sustain skills and knowledge about relevant marketing practices as opposed to being lost in obsolete methods and tools. The industry-aligned approach ensures that most courses in the 'Optional' dial will require case studies and project work with real companies, allowing students to gain practical knowledge and experience to distinguish them candidate.
It is, furthermore, intended graduates will be able to better manage the uniqueness, ambiguity and uncertainty that can exist in most marketing roles, assist with future career movements or new opportunities, as well as opportunities for skills growth, and positively contribute to their employer's workplace and workplace culture!
Next Steps
Applying to LPU is a fairly simple process. Start by accessing the LPU Online MBA site where there is a comprehensive list of the course and admission information. When filling out the application form be careful to provide the right details so the application proceeds smoothly. Support documents, education certificates and identity verification document are also required, and a resume or personal statement if requested. Your document files must be clear or readable and in the specified formats. Finally, pay the application fee to complete your application. Payment of this fee is typically online, safe and easy. After your application is submitted and processed you will receive confirmation and details of application status and next steps including enrollment process and class start date. If you complete these details you will make sure you are on track to enter a program which will help you gain skills to advance your career and be marketable.
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