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LPU Online MBA in Marketing

Oh No!! You're Missing The (FREE) Career Guidance
LPU Online MBA in Marketing
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About LPU Online MBA in Marketing

Introduction

Why Choose Lovely Professional University for Online MBA in Marketing?

Marketing professionals today require a different mindset than past or even recent generations. Not only do most marketing professionals need to think strategically, but they need to combine that mindset with a technical, operational understanding of the many digital platforms and abilities that businesses encounter every day. The online MBA in Marketing program at Lovely Professional University (LPU) has a robust curriculum that builds on the basic, traditional principles of marketing and combines it with leading-edge, relevant digital applications. This UGC-approved program is designed for working professionals looking to advance their careers without leaving their current employment status.

LPU provides over 15 years of experience providing high-quality distance education with this program, using both strong academic credentials and professional experience. The online format provides flexibility unique to a time when individuals are trying to balance work, life, and learning, while also learning skills that can be useful in your workplace 

Program at a Glance

Attribute Details
Degree Awarded MBA in Marketing
Duration 2 Years (4 Semesters)
Learning Mode 100% Online
UGC Approval Yes
NAAC Accreditation A+

Approvals & Recognitions

Academic Validations

Authority Status Importance
UGC-DEB Approved Valid for govt jobs & higher studies
NAAC A+ Grade Quality assurance
AIU Recognized Degree valid abroad
WES Accepted For Canada/US immigration

Industry Partnerships 

  • Google Digital Garage
  • HubSpot Academy
  • Meta Blueprint
  • Indian Marketing Association

Eligibilities

Academic Requirements

Qualification Minimum Marks
Bachelor 50% (45% for SC/ST)
Degree
Work Experience Preferred but not mandatory

Who should apply?

  1. Marketing Professionals seeking leadership roles
  2. Sales Executives transitioning to strategic marketing
  3. Entrepreneurs needing marketing expertise
  4. Recent Graduates wanting specialization

Fee Structure & Payment Options

Program Investment

Component Amount (INR)
Total Program Fee 1,40,000
Per Semester 35,000
Application Fee 1,100

Financial Assistance

Option Details
EMI Starting ₹5,833/month (24 months)
Education Loan 100% coverage via SBI, HDFC
Corporate Sponsorship Up to 50% reimbursement
Scholarships Merit-based (up to 25% waiver)

Curriculum & Specializations

Semester-wise Breakdown

Semester Core Subjects Marketing Focus Areas
1 Management Principles Consumer Behavior
2 Business Analytics marketing Fundamentals
3 Strategic Management Brand Management
4 Entrepreneurship Marketing Analytics

Key Specializations

  1. marketing & Analytics
  2. Brand & Product Management
  3. Retail Marketing
  4. Advertising & Media Planning

 

Admission Process

Steps to be taken

  1. Online Application
    • Fill form at [LPU Online Portal]
    • Upload documents (marksheets, ID proof)
  2. Document Verification
    • Typically completed within 3-5 working days
  3. Fee Payment
    • Pay first semester fee to confirm admission
  4. Learning Platform Access
    • Credentials provided within 48 hours of payment

Evaluation System

Assessment Pattern

Component Weightage Frequency
Assignments 30% Weekly
Quizzes 20% Bi-weekly
Case Studies 20% Monthly
End-Term Exam 30% Semester-end

Grading Scale

Grade Percentage
O (Outstanding) 90-100%
A+ (Excellent) 80-89%
A (Very Good) 70-79%
B+ (Good) 60-69%

Placement Support

Top Recruiters

Sector Companies
FMCG HUL, ITC, Nestlé
E-Commerce Amazon, Flipkart
Advertising Ogilvy, WPP
Market Research Nielsen, Kantar

Career Services

  • Resume building workshops
  • Mock interview sessions
  • Industry mentorship program
  • Annual virtual placement drive

Future Career Prospects

Job Roles & Salary Ranges

Position Experience Salary Range (INR)
marketing Manager 3-5 years 8-15 LPA
Brand Manager 5-8 years 10-18 LPA
Market Research Analyst 1-3 years 5-9 LPA
Media Planning Head 8+ years 15-25 LPA

Emerging Opportunities

  • MBA marketing program chances are increasing at a very fast pace online. More businesses are committing heavily to digital media, and that has created new career avenues to manage the fast-evolving needs. One of them is the role of a Marketing Automation Specialist. They develop and implement automated marketing campaigns that target the customers at the appropriate time with fewer manual interventions. They use advanced software to personalize messages, guide interactions, and conversion rate optimization. This can be, for example, an organization using automation in sending automatic welcome emails to new leads or follow-up emails due to a customer's browse activity. This is a critical feature because it allows organizations to save time as well as maximize the success of their marketing campaigns.
  • Another exciting job opportunity is Customer Experience Designer. This practitioner excels in meaningful and engaging customer-brand relationship development, listening to what the customer is saying, "reading" buying behavior and adjusting all touchpoints that can communicate customer value to a customer - websites, mobile apps, in-store experience, etc. An exceptional customer experience will grow loyalty and repeat business.
  • Data-Driven Marketing Consultants are also in great demand. They analyze huge reservoirs of data to figure out what customers like and dislike, and what's taking place within the market. They take scattered numbers and convert them into understandable meaning that allows companies to figure out where to invest their marketing dollars. That could mean creating what products are most in demand within a particular geographic area or within a particular time frame. With data-driven decision-making, there is intelligent spending and greater yields that are extremely vital in the current competitive environment.
  • E-Commerce Strategy Managers are changing the landscape for future online shopping. They are strategizing how to drive sales by creating online touch points through social media, search engines and virtual shopping malls. These managers understand the latest e-commerce tools and techniques to keep their businesses relevant. They are able to, for example, analyze consumers purchasing patterns to recommend combinations of products or customize web page design to determine how to best earn revenue. They have the ability to make decisions that are directly influential to profitability, as well as market share, and are therefore the key to profitable e-business.
  • These extra functions combined tell of even more data-driven, customer-centric, and customized marketing strategies. The abilities developed through an online MBA in marketing qualify professionals to carry out such functions and propel business in the digital age. As businesses increase operations online, demand for the particular skills will increase manifold.

Frequently Asked Questions

Q1: Is LPU's online MBA degree acceptable for government posts?

A: Yes, since UGC-DEB estblished, the degree is acceptable for any government tests and positions.

Q2: How does one acquire practical marketing skills by taking an online course?

A: The course consists of live campaigns, simulation activities, and live business case studies of collaborating companies.

Q3: What is the duration of time spent per week?

A: Students typically take 10-12 hours per week with live sessions and self-study.

Q4: Is there any requirement to come to the campus?

A: No, the entire program along with the exams is conducted online.

Q5: What kind of support is available for working professionals?

A: Evening doubt-clearing sessions, recorded lectures, and flexible assignment deadlines accommodate working schedules.

Student Testimonials

"LPU's online MBA provided me with the strategic marketing competence to shift from sales to overseeing marketing in a top FMCG firm. Industry-specific courses were a huge help."

— Rahul Sharma, Marketing Head

"As an entrepreneur, the retail marketing specialization assisted me in aligning my startup's customer acquisition strategy and realized a 3X jump in revenue."

— Priya Mehta, StyleHub Founder

Program Summary: Key Benefits

Advantage Description
Flexibility Study anytime, anywhere
Affordability 30% lower fees than comparable programs
Industry Alignment Curriculum designed with marketing leaders
Career Support Dedicated placement assistance
Global Recognition Degree valid for international opportunities

Conclusion 

The LPU's Online MBA Marketing program presents a great balance of classroom theory with transferable real-world skills. In addition to a comprehensive understanding of marketing theory, the program aims to equip students with solid transferable practical skills. Students learn how to be serviceable regarding analyzing market perceptions in context, how to develop, deploy and evaluate corporate marketing strategies, as well as the latest digital tools to access, advertise and target customers. The program prepares graduates to utilize a range of practical skills required within both traditional marketing and digital marketing contexts; both are equally important marketing mediums. Students who complete this program are better prepared to manage the multitude of marketing challenges they will likely encounter in their careers. It also assists them to build and sustain skills and knowledge about relevant marketing practices as opposed to being lost in obsolete methods and tools. The industry-aligned approach ensures that most courses in the 'Optional' dial will require case studies and project work with real companies, allowing students to gain practical knowledge and experience to distinguish them candidate.

It is, furthermore, intended graduates will be able to better manage the uniqueness, ambiguity and uncertainty that can exist in most marketing roles, assist with future career movements or new opportunities, as well as opportunities for skills growth, and positively contribute to their employer's workplace and workplace culture!

Next Steps

Applying to LPU is a fairly simple process. Start by accessing the LPU Online MBA site where there is a comprehensive list of the course and admission information. When filling out the application form be careful to provide the right details so the application proceeds smoothly. Support documents, education certificates and identity verification document are also required, and a resume or personal statement if requested. Your document files must be clear or readable and in the specified formats. Finally, pay the application fee to complete your application. Payment of this fee is typically online, safe and easy. After your application is submitted and processed you will receive confirmation and details of application status and next steps including enrollment process and class start date. If you complete these details you will make sure you are on track to enter a program which will help you gain skills to advance your career and be marketable.

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