VIT Online MBA in Digital Marketing

Curriculum Related to the Industry 

What You Will Study 

• The VIT Online MBA in Digital Marketing is the ideal combination of business fundamentals and the most current digital marketing arena. All areas are created by industry professional and are regularly updated to include the new data or trends. 

Core Modules  

• Digital marketing plan: SEM, SEO, blogging and handling campaigns. 

• Advertising through social media: building a brand, talking to users, and increasing levels of engagement on social media platforms. 

• Information analysis and client knowledge: employing evidence and data to take the most appropriate promotional actions. 

• Marketing for mobile: strategies that are based on apps and ads that are based on location. 

• E-commerce & Online Advertising: The digital equivalent of managing the physical store is as important as the advertising of the campaigns.  

• Marketing Analytics: Using the tools, you can measure the return and optimize the campaign performance.  

• Brand Management: Understanding and managing powerful digital brands. 

• Consumer Behavior: Seeing the online parties and influencing their decision making. 

Specializations and Electives 

Select from 14 specializations tailored to industry needs, including: 

• Marketing Analytics 

• Business Analytics  

• Retail Management  

• Supply Chain Analytics  

• Leadership & Team Building  

• Consumer Behavior  

• Legal Aspects of Business  

• Logistics and Supply Chain Management  

Experiential Learning 

• Theoretical case studies from Harvard and Ivey Colleges: learn via real-world examples of successful businesses.  

• Collaborative international projects: work in teams with other student assignments and projects to build cross-cultural skills.  

• Industry integration: internships, consultancy projects and live assignments with companies such as Unilever , Deloitte, IBM, Mondelez.  

• Twinning Program: a chance to undertake a year at a partner university abroad for greater exposure to the global dimensions of business. 

Who should apply? 

• Current working professionals: Learn while you work; in order to advance in your career without losing your place of employment.  

• Undergraduate marketers: Learn Digital marketing, to start an authentic solid foundation.  

• Entrepreneurs: Discover ways to expand your business using the digital world. 

• Recent grads: Stand out among many job seekers in the market. 

Eligibility Criteria 

1. Recognized Bachelor’s degree (of not less than 3 year) minimum of 50% aggregate marks - freshers welcome.  

2. No age limit, suitable for all comers - experienced welcome. 

Applications, Fees, and Scholarships 

• Application Process 

1. Apply online: On this VIT Online portal, you need to fill out the application form.  

2. Document Submission: You will need to upload the relevant academic documents and ID documents.  

3. Screening: We will screen you based on your academic record and if required, we will conduct an interview.  

4. Admission Confirmation: Once admitted, you will receive your admission offer letter and start learning! 

• Fee Structure 

1. -First Year: The total payable amount will be ₹3,48,500 + ₹3,000 refundable deposit. 
2. -Second Year: ₹3,48,500 
3. -Total: Total payable fee for two years is approximately ₹7,00,000. 

1. Flagship No-Cost EMI and Loan Facility: It is essential that you make your education affordable and the whole admission process stress-free. 

2. Scholarships:- Special scholarships allow us to provide discounts to VIT alumni, defense personnel and government employees, differently-abled, and to meritorious students (up to 10% off). 

Digital Marketing Career Outcomes: What’s in Store? 

With digital marketing skills in high demand, VIT Online MBA graduates are prepared for a range of high-growth roles: 

• Digital Marketing Manager 

• Social Media Strategist 

• SEO/SEM Specialist 

• Content Marketing Lead 

• E-commerce Manager 

• Brand Manager 

• Marketing Analyst 

Salary potential: Entry-level salaries typically range from ₹5–7 LPA, while experienced professionals may make ₹15–25 LPA or greater, especially in leadership roles or with global employers. 

Placement support: The post-graduation placement support is complemented by VIT's industry connections, its alumni network, and its placement cell's guidance, interview preparation sessions, and job references to help students land their perfect first career position.  

Here's What Makes VIT's Online MBA Different

• Global Exposure: International collaborations, exchange programs, and cohorts from diverse backgrounds 

• Latest Technologies: Advanced analytics software, databases (EBSCO, CMIE) and digital marketing software.      

• Research and Innovation: Collaborative research, consultancy, and entrepreneurship  

• Vision - Lifetime Alumni Identity: Global alumni identity as part of your commitment to lifelong learning. 

• Student Experience: Learning Outside of the Classroom Activites 

• Mentorship: Be able to tap into the knowledge, experience and skills of the faculty and industry leaders as your mentors 

• Networking: Co-create with peers, alumni and recruiters from across the world 

• Support Services: 24/7 access to the Learning Management System (LMS), Technology support, and academic advising.

F A Q 

Is VIT Online MBA in Digital Marketing recognised? Yes. The university is UGC-DEB recorded, AICTE approved, NAAC A++ accredited, and WES, ACBSP, and AACSB recognised globally through memberships. 

Will it be possible for me to do an MBA while working full-time? Yes. The course is designed for professionals who are employed in the industry and allows you to have flexibility on timings and gain online access to all course materials. 

Are there opportunities for international exposure in the course? Yes. In addition to attending lectures, students can participate in international collaborative assignments; and can also choose to go on exchange programs. They may also have the option to study at a partner university based outside of India for a full year. 

What type of support will I receive for placement? VIT also provides direct placement support, industry networking; and career counselling to help you fulfil your requirements.  

Conclusion: Is VIT Online MBA in Digital Marketing the Right Choice for You? 

If you have a decision to become the main player in the digital world, to lead business growth, and to open doors to the global market, then VIT Online MBA in Digital Marketing is your perfect match. This program provides the chance with the flexible delivery of courses, the curriculum suitable for industry, the recognition worldwide, and the excellent career prospects in one of the fastest developing sectors of the globe. 

Make the next move—submit your application today and join a group of digital marketeers who are creating the new era!