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Bharathiar university Online MBA Program - Good or Bad

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Bharathiar university Online MBA Program - Good or Bad
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About Bharathiar university Online MBA Program - Good or Bad

The Bharathiar University was established in February 1982 at Coimbatore by the Government of Tamilnadu under the Bharathiar University Act, 1981 (Act 1 of 1982). Bharathiar University was recognized in 1985 by University Grants Commission (UGC) for grants.

The University has 39 Departments, offering 54 post-graduate programs besides offering M.Phil. and Ph.D. programs. The University is an affiliating University. The jurisdiction of the University covers the districts of Coimbatore, Erode, Tirupur, and The Niligiris with 143 affiliated colleges.

The National Assessment and Accreditation Council have accredited the University with an ‘A++’ Grade in the Fourth cycle assessment. Bharathiar University is marching towards becoming a World Class University by garnering ranking in the International arena. Times Higher Education Young Universities World Ranking ranked our University in the range of 201 to 250. 

Industry infusion into the curriculum is given prominence by involving industry experts - R&D managers, product development managers, technical managers in the curriculum development as special invitees in the Board of Studies.

The University is a partner in the MHRD National Knowledge Network. Through UGC - Infonet, and Inflibnet a collection of physical and electronic resources is available. The Intellectual Property Rights Cell of Bharathiar University protects the rights of inventions of faculty and young researchers in the University. The DRDO-BU-Center for Life Sciences was established in Bharathiar University as a joint venture by DRDO, Ministry of Defence, Government of India, as an autonomous research institute to pursue basic and applied research.

Bharathiar University Centre for International Affairs (BU-CIA) facilitates admission of international students through study in India (MoU) and Indian Council for Cultural Relations (MEA). BU-CIA operates in liaison with the Association of Indian Universities, the Association of Commonwealth Universities, and Shastri Indo Canadian Institute.

With a dedicated team of faculty with vast experience in teaching and research and dedicated and experienced administrative members, the University has emerged as one of the strong pillars of higher education in this region.

Program Educational Objectives (PEOs)
A graduate of Master of Business Administrationprogram is expected to attain the following within five to seven years after graduation

  1. Occupy middle level managerial positions in private and public sector business firms
  2. Occupy executive positions in primary, secondary and tertiary sector industries
  3. Adding value to organizations by ushering in innovative ideas and applying emerging technologies
  4. Become successful entrepreneurs providing employment for many and contribute to the country‟s economic growth
  5. Turn to productive research in Management and contribute to the existing body of knowledge

Eligibility: A pass in any UG degree with 50% and above (45% for reserved categories).

Course Duration: Two Years

Strength: 120 (Regular - 60 & Self Supportive - 60) 

Certificate Courses

Certificate Courses
Course Title
Eligibility
Certificate Course in Digital Marketing UG in Management/ Commerce/ Computer Applications
Certificate Course in Business Analysis UG in Management/ Commerce/ Computer Applications
Certificate Course in Artificial Intelligence and Block Chain in Finance UG in Management/ Commerce/ Computer Applications
Certificate Course in Marketing Analysis UG in Management/ Commerce/ Computer Applications

Program Specific Outcomes (PSOs)
After the successful completion of MBA program, the students are expected to take decisions related to their area of employment independently

  • Apply knowledge gained to arrive at rational decisions
  • Manage a relatively small group of people effectively
  • Achpieve objectives consistently
  • Conduct research in the broad field of Management
  • Apply ICT tools effectively on the job
  • Identify and implement innovative business ideas

Program Outcomes (POs)
The students are expected to possess the following skill sets on completing the course:

  • Basic knowledge of different spheres of management
  • Business decision making
  • Analyse the situation and find solutions
  • People management skills
  • Goal oriented team work
  • Time bound achievement of objectives
  • Effective leadership skills
  • Applying ICT tools on business
  • Ability to focus on objectives
  • Apply managerial principles in life situations as well

Fee Structure
Different sources list slightly varying fee schedules—likely depending on specialization and updates:

  • Online MBA (official distance program):
  1. Sem-I: ₹18,380–18,530
  2. Sem-II to IV: ₹17,500 each
  3. Total: ≈ ₹70,880–₹71,030
  • Distance MVC MBA (general):
  1. Sem-I: ₹15,610
  2. Sem-II to IV: ₹14,730 each
  3. Total: ₹59,800
  • BU-SDE part-time MBA (on-campus/distance combined):
  1. Year-1: ₹30,340
  2. Year-2: ₹29,460
  3. Total: ₹59,800
  • Additional costs:
  1. Registration/application fee: ₹150 (sometimes ₹200 with postal charges)
  2. Exam fee extra, varying by semester 

How to Apply

  • Check eligibility – A bachelor’s degree from a recognized university is required; no entrance exam or work-experience required.
  • Obtain application & prospectus:
  1. In person: at BU-SDE office, Coimbatore or designated centers, paying ₹150 via DD or challan.
  2. By post: send DD (~₹150–200) plus self-addressed envelope.
  3. Online: Download form from SDE portal and pay ₹150 online.
  • Submission windows:
  1. Calendar batch: Dec 1 – Apr 30
  2. Academic batch: May 1 – Nov 30
  • Submit form & fees via in-person or post to SDE office or spot centers.
  • Upon acceptance, study materials are dispatched, and you’ll receive login/ID for online access.

MBA Curriculum
-FIRST SEMESTER

  • Management Principles and Practice
  • Organisational Behaviour
  • Managerial Economics
  • Financial and Management Accounting
  • Quantitative Methods for Management
  • Corporate Communication
  • Introduction to Industry 4.0

-SECOND SEMESTER

  • Operations Management
  • Marketing Management
  • Financial Management
  • Human Resource Management
  • Quantitative Techniques
  • Research Methods For Management
  • Computer Applications in Management using SAP

-THIRD SEMESTER

  • Business Ethics and Global Business Environment
  • Management Information System
  • Elective
  • Summer Placement Project Report & Viva-voce

-FOURTH SEMESTER

  • Strategic Management: Indian Global Context
  • Elective
  • For Project Report 80% marks and for Viva-voce 20% marks

-III Semester
( Students can choose any four)

-MARKETING

  • Integrated Marketing Communication (Promotion Management)
  • Export Management
  • Consumer Behaviour
  • Rural Marketing

HUMAN RESOURCE

  • Staffing in Organisations
  • Performance Management
  • Employee Engagement

FINANCE
Financial Services
Equity Research and Portfolio Management
10.Derivatives Management
11.Banking Regulations and Services

Career and ROI

  • Recognitions: NIRF-ranked #26 universities (2024); NAAC A++; UGC-approved (kollegeapply.com).
  • Recruiters: Dell, Accenture, Amer. Express, Tata, NIKE, IndiaMART, Moglix (kollegeapply.com).
  • Typical roles & salary:
    • Marketing Manager: ₹7–14 LPA
    • HR Manager: ₹5–10 LPA
    • Project/Strategy/Product/Finance roles: ₹8–20 LPA (reddit.com, kollegeapply.com).
  • General placement: ~90% placement reported, average ₹2–10 LPA (collegecompare.co.in).
  • Career support: Career prep units, aptitude coaching, networking events, digital library access (kollegeapply.com).

Cautions from Students

Some online/distance MBAs receive criticism:

“Almost no college is going to give you placement…No big corporate is gonna recognise a distance MBA as a legit degree”.
“Distance MBAs are usually not recommended for salaried people…Managers and recruiters usually don’t consider distance MBAs as a proper degree” 

These opinions suggest that for early-career professionals, a traditional or weekend/part-time MBA may offer better ROI and network benefits.

Summary: Is BU Online MBA Right for You?

Pros:

  • Accredited, flexible, budget-friendly (₹60–70k total).
  • Entry without exams, online materials, and recognized accreditation.
  • Career support and notable recruiters.

Cons:

  • Distance MBA may carry less weight in corporate hiring compared to full-time or executive MBA.
  • Limited alumni networking and face-to-face interaction.

Skills That Improve Career Prospects

  • Communication & interpersonal skills
  • Leadership and team management
  • Data analysis (Excel, Power BI, Tableau)
  • Industry-specific knowledge (e.g., digital marketing, fintech tools)
  • Networking and LinkedIn presence

Career Options for Distance/Online MBA Graduates

Profile Type

Career Advantage

Working Professionals

Promotions, managerial roles, shift into business roles

Entrepreneurs

Learn strategy, finance, marketing for running own venture

Career Switchers

Move into new functional areas, such as from teaching to HR

Freshers

Entry-level executive roles (though competition is tougher without full-time MBA)

Expected Salaries

  • Fresher (Online/Distance MBA): ₹3–5 LPA (varies by specialization and location)
  • With 2–5 years experience: ₹6–10 LPA
  • Senior Roles: ₹12 LPA and above, depending on domain and leadership responsibilities

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