NMIMS Online MBA in Marketing Management studies

Curriculum and Specializations

The NMIMS Mumbai MBA in Marketing Management is designed for two semesters with four semesters. The program includes a combination of core courses, electives, and empirical knowledge that are designed to give an overall insight into marketing operation. piecemeal from this, scholars can conclude for a range of electives depending on their career pretensions.

Year 1:  Core Courses

In the first semester, fundamental rules and marketing generalities, and the fundamental operation chops are transferred to the scholars. The introductory courses in the first semester serve as a base for knowledge in marketing to be created in the other semester.

The introductory courses of the first semester include :

Marketing Management:

This original course introduces scholars to the original generalities of marketing, which are the 4Ps (Product, Price, Place, Promotion), request segmentation, target request choice, and positioning strategies. scholars are tutored how to come up with and apply marketing strategies that resonate with consumers.

Consumer  behavior:

Learning consumer behavior is veritably important to any marketing professional. This course teaches how consumers produce copping

opinions, the intellectual forces behind those opinions, and how the marketer is suitable to use this information when creating great targeted advertising  moments.

Brand Management:

Brand operation is an extremely critical marketing field. In the course, specialists learn the fundamental brand development, preservation, and brand equity frame ideas. Generalities similar to brand positioning, brand  fidelity, and brand extension are involved.

Marketing Research :

This course equips experimenters with the means and chops needed in data gathering and analysis of marketing information. experimenters gain chops in performing checks, focus groups, and request trends analysis to prop marketing decision- timber.

Advertising and Promotion:

The announcement and creation program enters the realm of announcement planning, media planning, and announcement strategy.  scholars are tutored to produce visually charming advertisement titans on mainstream and new media.

Sales and Distribution Management

The program addresses processes, distribution channels, and deals team operation. scholars are tutored how to cultivate deals growth and relationship operation with distributors, retailers, and other  enterprises.

Digital Marketing

As the digital age is the only king of the marketing area, this course emphasizes the basics of digital marketing. scholars learn about SEO, SEM, social media marketing, dispatch marketing, content marketing, and web analytics.

Year 2: Specializations & Electives

During the alternate phase, scholars elect electives of another kind, which give scholars specialization chops in specific marketing fields. The electives give the scholars in- depth insight about rearmost marketing practices, outfit, and methodologies. A many of the most in-demand electives one can conclude for are

Integrated Marketing Communications (IMC)

IMC is each about blending  various channels of marketing to convey a common communication with the target. Similar information is transmitted to scholars for the purpose of linking advertising, public relations, social media, and other marketing dispatch channels to construct a common brand experience.

Customer Relationship Management (CRM)

CRM is each about making long- term connections with guests through an appreciation of their conditions and furnishing them with empirically proven services. scholars come complete at formulating customer dedication programs and exercising CRM tools for customer satisfaction and retention.

International Marketing

This course deals with product and service marketing issues and global products. Scholars are  tutored to request trends each over the world, variations in art, and how marketing approaches must be acclimated grounded on various requests.

Product management

Product management entails product life cycle operation from creation to selling and marketing. Product portfolio operation, requesting discovery, and new product  preface are attained by  scholars in this course successfully.

E-commerce and Online Retailing

Since-commerce continues to grow, e-commerce has been the primary force driving marketing strategies currently. The course takes into account e-commerce business models, consumer conduct on the internet,

and how products and services are  funded through digital media.

Marketing Analytics

Marketing analytics is  each about employing data and rational computer software to cipher marketing crusade performance by putting a number on it. The scholars are  lessened to read the  customer data, cover KPIs, and  high marketing elephants to perform better.

Retail Management

This course examines the strategies  espoused by retail enterprises to drive  elevations and enhance customer business. Operations of retail stores, visual merchandising, and customer experience operations are some of the  motifs that are covered.

Strategic Marketing

This course covers long term marketing strategies in line with business pretensions. scholars learn how to develop competitive marketing plans, read request  openings, and construct expansion strategies in ever-changing request surroundings.

Experiential Learning

Experiential Learning is given a lot of  significance in NMIMS's MBA. They are

• Internship: Scholars must take over externships with estimable companies, where they are suitable to exercise applying their classroom  knowledge to  factual marketing problems.
• Live Projects:  Live projects give scholars the platform to break live issues with  idle guests and acquire hands- on experience and exposure to current marketing practices.
• Industry Interactions and Guest Lectures: NMIMS invites sedulity professionals as guest speakers to engage with scholars, exposing them to current trends in marketing and  sedulity challenges.  

Eligibility Criteria

1. The undergraduate degree of a recognized university must be at least 50% of the application amount. 
2. While it is not mandatory, gaining work experience can be advantageous.
3. Is there a test to be taken for NMAT by GMAC admission? 

Admission Process 

1. Submitted academic details via an online portal.
2. To take the NMAT, one must pass through the GMAC test.
3. Candidates are interviewed in person to assess their suitability for the program, as well as their ability to communicate effectively and lead a team. 
4. The selection process, which involves test results and interview questions, now takes into account academic performance. 
5. Admission is available without a late fee between July 2025 and August 7, 2020.

Fee Structure & Payment Options

1. The two-year scheme's cost is INR 2,10,000.
2. Payment flexibility is provided by settlements or EMI. The. What's the procedure?
3. Educational loan facilities and scholarships are available on merit basis. CLICK HERE for more information.

Faculty & Student Support

Acquire guidance from knowledgeable instructors, experts and speakers who offer practical solutions. 1. 
Devoted student assistance, advice and job guidance are available to help you succeed.

Career Outcomes & Placement

Such positions are open to graduate candidates.

• Marketing Manager
• Brand Manager 
• Digital Marketing Manager
• Product Manager
• Market Research Analyst
• Sales & Distribution Manager
• Advertising Executive

Through NMIMS, students can gain extensive exposure in the industry and frequently secure employment in MNCs/FMCG companies/digital agencies through placement assistance. Additionally,

Assessment & Evaluation 

Conducting rigorous scrutiny through assigned assignments, case studies, and online evaluations.

Whether through online or face-to-face classes, the training is hands on.

Could you share your thoughts on working in the marketing field?

Marketing, brand management and advertising degree at NMIMS free. The flexible format, industry-specific curriculum, and placement assistance make it a valuable addition to your marketing education.

Successive brands are being transformed by the marketing revolution, which also offers opportunities for participation.

Conclusion

The NMIMS Mumbai MBA in Marketing Management is a famed program that readies scholars for burgeon marketing professions in the most important associations encyclopedia ally. With its challenging classroom, hands- on knowledge, and sedulence alliance, NMIMS has a worldwide literacy culture that prepares scholars for success in the moment's dynamic marketing  terrain.

Still, online marketing,  client discovery, If a brand operation career is what you aspire to