Marketing is one of the most essential function in modern day trades as it help in connecting with the consumers and gain visibility of the market. Be it a large corporate firm or a small-scale industry, marketing is a integral part of any business. MBA in Marketing assists an individual develop understandings about the consumer behavior, market status of the products, its sales and services, advertising, building a brand and provide to the necessities among others.MBA in marketing is a two years regular program with either 4 or 6 semesters/terms per year. Distance learning program is available for the course in some institutes with the completion duration of minimum 2 years and maximum of 4 years. Executive MBA in Marketing is also available for experienced students with a course duration of 1 year to 2 years.

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Candidates applying for MBA in Marketing are required to complete a Bachelor’s degree of minimum 3 years’ duration in any discipline from a recognized university. Candidates should also qualify any nationalized entrance examination such as CAT/MAT/GMAT/XAT/CMAT, etc. as per the requirements of the institute. For Executive MBA Programs work experience is required.


The course distribution for initial first year remains same in all the MBA courses, specialization begins from the second year with subjects such as:

  • Marketing Management
  • Consumer Behavior
  • Advertising and Sales promotion
  • Internet Marketing
  • International Marketing
  • Marketing Research
  • Marketing Decision Models
  • Marketing Law
  • Pricing Management
  • Retail Management
  • Product and Brand Management
  • Rural Marketing
  • Sales and Distribution Management
  • Strategic Marketing
  • Service Marketing
  • Entrepreneurial Marketing


The fees ranges from 4,00,000 INR to 20,00,000 INR depending on the B-schools delivering various facilities for its students.


MBA in Marketing helps students increase their potential to become an outstanding marketing manager. The program is designed to teach the students diversified skills that can be applied to various industries. It aims in nurturing broadminded, forward thinking leaders who gets significance addition to the firm through their work. The program teaches the students about sales, decision-making and leadership marketing skills, customer trends, market approaches and market research in various industries along with the communication skill, analytical skill, ability to integrate various ideas and business ethics.


In this economy driven society, graduates completing MBA in marketing have a lot of job opportunities in government and private sector. Graduates with marketing specialization can be assigned with the following designation: Marketing manager, Business development manager, Regional sales manager, Area sales manager, Media planning, Market research analyst, Brand manager, Sales executive, insurance agent, Project supervisor, Corporate sales, Asset management, Product manager, Head of digital marketing. Remuneration to the candidate mostly depends on the personal qualification, management institute, experience, along with the profitability, organizational level and other factors.

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