MBA in Digital Marketing

MBA in Digital Marketing

MBA in Digital MarketingMBA in Digital Marketing is specialized program which deals with the promotion of brands or products through various forms of digital marketing. It is a combination of creative ideas and fascinating techniques to promote various brands, with the technical side of keeping record of data and analytics. It helps the students learn technical foundation and digital knowledge which is required for advertising goods and amenities on the internet. The program is designed to deliver students with the skills needed to involve an audience within digital media and effectively advertise the business through these networks.

It is a two years full time program containing 2 semesters per annum. Distance learning is also available for this course with a completion duration of minimum 2 years and maximum 4 years.

Admission Eligibility for MBA in Digital Marketing

Candidates applying for MBA in Digital Marketing management are required to complete a Bachelor’s degree of minimum 3 years’ duration in any discipline from a recognized university. Candidates should also qualify any nationalized entrance examination such as CAT/MAT/GMAT/XAT, etc. as per the requirements of the institute.

Digital Marketing MBA Syllabus

The course circulation methods for initial first year remains same in all the MBA courses, specialization commences from the second year with subjects such as:

  • Marketing Management
  • Human Resource Management
  • Financial Management
  • Decision Science
  • Life Skills Lab
  • Operations Management
  • Business systems and Procedures
  • Geopolitics and the World economic system
  • Digital Advertising
  • Social Media marketing
  • Web Analyst
  • Advertising Communication
  • Market Research
  • E-business technologies
  • Consumer Behavior
  • Internet Marketing Strategies
Digital Marketing MBA Fee structure 2019

The fees ranges from 17,000 INR to 7,00,000 INR depending on the institutes providing various facilities for its students.

Scope of MBA in Digital Marketing

This program guides the students to discover accurate approaches and grasp large and split audience by the help of creative promotions. The students benefits with innovative planning, marketing supervision and creative communication along with the emphasis on practical application by explaining the use of data in marketing. They also learn to target customers through the digital networks, create websites to attract clienteles and improve various online commercial performance.

Job Prospect

With the globalization, traditional marketing has become extremely unproductive and thus digital marketing has become mainstream for this competitive market. Graduates with a Digital Marketing degree can get top professional positions such as Market research analyst, Sales manager, Public relations manager, Brand manager, Advertising manager, Consultant, N2N marketing director, Digital business marketer, direct advertising manager. Remuneration to the candidate is a decent amount which mostly depends on the personal qualification, experience, along with the profitability, organizational level and other factors.

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