BBA is a bachelor’s degree in business administration.Bachelor of Business Administration (BBA) is an undergraduate course for management and is considered to be the foundation to MBA. However, BBA is not a mandatory obligation to pursue Management at higher level, it undoubtedly forms a platform for MBA better than any other course at Bachelor’s level. It is a professional degree that familiarize students with the fundamental features of business management by teaching management skills, organizational behavior, market trends, business strategy, financial accounting, competition, entrepreneurship development, finance and capital management, eCommerce, retail, marketing and communication. These topics forms the basic foundation stone of BBA and also MBA/PGDM.

Based on the popularity of the course, BBA is offered at almost all the universities and institutes in India and it is not restricted only to regular colleges, this course is also made available at open universities for distance education in the country. Indira Gandhi national Open University (IGNOU) being one of the open universities. IGNOU is one of the reputed university known for its Distance Education. It is a UGC approved and NAAC ‘A+’ accredited Central University. It offers many courses through distance learning and online classes. It offers BBA courses in Retail and offers its students to choose the mode of education i.e. in Hindi, or in English. The BBA course follows a modular method, i.e. the candidate will be awarded with different certifications with the completion of each stage of the course. If the candidate successfully completes first year then they will be awarded with a Diploma in Retailing certificate. In successful completion of second year, they will be given an Advanced Diploma in Retailing certification. Finally upon completion of third year of the course, they will be given the Bachelor of Business Administration certificate.