Are you looking for good career opportunities in Digital Marketing? Do you have an interest in acquiring knowledge in both technology and managerial skills? Explore us and get your career related solutions right now.

Digital marketing certification is one of the biggest and important aspects of marketing strategy. There are different institutions in India, where delivering of smart, advanced and comprehensive internet marketing course is raised as per the current industrial trend. There are still many business sectors where e-commerce has not been adopted and due to this most of the eligible candidates are losing job opportunities in this field. At IMS, the course of diploma in digital marketing has been designed as per one multiple model that means this course would enable the students with practical training and multiple skills used in digital marketing. The course of diploma in digital marketing comes with various disciplines like SEO, SMM, ORM, PPC, Email marketing, Content marketing, video marketing etc. On the other hand, PGD in Digital marketing helps the graduate students to have a master level understanding of the concept and tools that are used in digital marketing.


  • Eligibility criteria for Diploma in Digital Marketing course:

Students must have at least a 70% score in their 10th or 12th examinations to take direct admission to the Diploma in Digital Marketing. This course can be opted by students, entrepreneurs, and working professionals. A minimum of 70% attendance is required to get qualified for the DDM examination.

  • Eligibility criteria for PGD in Digital Marketing course:-

Students seeking admission to PGD in Digital Marketing program must hold a Bachelor’s degree in relevant discipline or equivalent from a recognized university. To get admission to this program, students have to clear the cut-off marks decided by the College/ University in the entrance exam.


Syllabus for Diploma in Digital Marketing

  • Marketing fundamentals
  • Marketing principles
  • Website planning & creation
  • Email-marketing
  • Lead generation
  • PPC advertising
  • Facebook marketing
  • Twitter marketing
  • YouTube marketing
  • LinkedIn marketing
  • Instagram marketing
  • Google analytics
  • SEO
  • Online display advertising
  • Mobile marketing
  • Inbound marketing
  • E-commerce marketing
  • Content marketing
  • Online reputation management
  • Creating a digital marketing strategy
  • Fiverr project understanding
  • How to grab freelance from up work
  • CV for freelancing projects
  • How to blog
  • How to use AdSense
  • 100 proven marketing tips
  • Affiliate marketing

Syllabus for PGD in Digital Marketing

The details of subjects that students need to study while pursuing this course are given in the table below:

Semester ISemester II
E-Customer Relationship ManagementSearch Engine Optimization (SEO)
E-Supply Chain ManagementSearch Engine Marketing (SEM)
Internet and Web OptimizationSocial Media Marketing (SMM)
Integrated E-MarketingEmail Marketing and Mobile SEO
Online Market ResearchProject


The average course fee ranges anywhere between INR 30,000 to INR 2 lakhs depending upon the institute offering the course and other facilities.


The course of diploma in digital marketing is concerned with the modernization of various marketing platforms. After accomplishing this course, students get to learn about industrial marketing strategies, expertise in professional web designing and HTML. Diploma course in Digital Marketing not only trains how to endorse your product through the internet but also enable your knowledge about digital business management. Employers are looking for those candidates who have the knowledge in both multi skills and online revenue system.