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DIGITAL MARKETING FULL COURSE

10 COURSES, 75 LESSONS, 240 TOPICS,

digital-marketing-course-1

DIGITAL MARKETING COURSE

Digital marketing fundamentals for beginners. Get started with Digital Marketing. No experience required.

RS. 5999

seo-course-1

THE COMPLETE SEO COURSE

Learn everything you need to know about SEO. Includes Technical SEO, On-Page SEO, and Off-Page SEO.

RS. 36000

facebook-ads-course-1

FACEBOOK ADS COURSE

Learn how to run profitable campaigns on Facebook and Instagram with our proven and tested blueprint.

RS. 6999

ecommerce-seo-course-1

ECOMMERCE SEO COURSE

Optimize your online shop like a Pro. Get more visits to your eCommerce site & boost your sales.

RS. 5999

google-ads-course

GOOGLE ADS COURSE

Learn how to create massively profitable Google Ads campaigns like a Pro using our bulletproof process.

RS. 6999

content-marketing-course-1

CONTENT MARKETING COURSE

Learn how to create high-quality content that your target audience will love and engage with.

RS. 5000

keyword-research-course-1

KEYWORD RESEARCH COURSE

Learn how to find the right keywords to get higher rankings, increase targeted traffic and make more sales.

RS. 5999

email-marketing-course-1

EMAIL MARKETING COURSE

Learn how to grow your email list fast and make money from your email marketing campaigns.

RS. 5999

SOCIAL MEDIA COURSE

SOCIAL MEDIA COURSE

Learn how to boost your online visibility & connect with your audience with social media marketing.

RS. 4999

SPECIAL OFFER – LIMITED TIME DEAL

Become a Certified Digital Marketing Professional

Boost your credibility and advance your knowledge, role and career.

70% OFF – INSTANT ACCESS

Rs.2000/-

Digital Marketing Topics Covered

Digital Marketing Basics

Technical SEO

Link Building & Off-Page SEO

Facebook Ads

Content Marketing Basics

Email Marketing Lists

Google Analytics

Digital Marketing Strategy

On-Page SEO

SEO For Beginners

Facebook Marketing

Content Writing

Image Optimization

Social Media Campaigns

SEO Strategy

Keyword Research

Advanced SEO

Instagram Marketing

Instagram Marketing

Social Media Marketing

Google Ads

1 DIGITAL MARKETING BASICS COURSE

Lesson – Digital Marketing Basics
  • Digital Marketing Study Guide
  • What is Digital Marketing?
  • Digital Marketing Strategy
  • The role of a Digital Marketing Manager
  • Digital Marketing Checklist

2 THE COMPLETE SEO COURSE

Lesson 1 – Introduction to SEO
  • How Search Engines Work
  • What is SEO
  • Why SEO
  • Technical SEO Basics
  • On-Page SEO Basics
  • Off-Page SEO Basics
  • Summary and Next Steps
Lesson 2- Technical SEO
  • What is Technical SEO
  • Google Search Console
  • Preferred Domain
  • Crawling and Indexing
  • Robots.txt
  • URL Optimization
  • XML Sitemap Optimization
  • Schema Markup and SEO
  • Breadcrumbs
  • Canonical URLS
  • Multilingual websites
  • The 404 Page
  • Pagination
  • Site Structure
  • Technical SEO Checklist
Lesson 3 – On-Page SEO
  • What is On-Page SEO
  • Page Title Optimization
  • Meta Description Optimization
  • H1 Tag Optimization
  • Content SEO
  • Internal Linking and SEO
  • Image SEO
  • Video SEO
  • How to SEO your homepage
  • How to SEO your posts and pages
  • How to SEO your Categories and Tag Pages
  • On-Page SEO Checklist
Lesson 4 – Off-Page SEO
  • What is Off-Page SEO
  • NoFollow Links
  • How to approach link Building?
  • Link Building Secrets
  • How to get strong links from premium websites
  • How to remove bad backlinks from Google
  • Off-Page SEO Checklist
Lesson 5 – Local SEO
  • What is Local SEO?
  • How to Optimize your website for Local SEO
  • Local SEO Checklist
Lesson 6 – Mobile SEO
  • How to Optimize your Website for Mobile
  • Accelerated Mobile Pages (AMP)
  • How to Setup AMP on WordPress
  • Mobile SEO Checklist
Lesson 7 – Advanced SEO
  • How to Perform a Content Audit
  • How to Create an SEO Strategy
  • How to Create Linkable Content
  • How to Get Google Sitelinks
  • Optimizing for Google Featured Snippets
Lesson 8 – Conversion Optimization
  • Anatomy of a perfect landing page
  • How to optimize your landing pages
  • How to perform A/B testing
  • Conversion Optimization Checklist
Lesson 9 – HTTPS and SSL
  • How to Migrate your Website to Https
  • Https and SSL Checklist
Lesson 10- Website Security
  • How to Secure your Website
  • Website Security Checklist
Lesson 11 – Website Speed
  • What is PageSpeed?
  • How to Speed Up Your Website
  • How to Measure Your PageSpeed?
  • Website speed Checklist
Lesson 12 – SEO Success Story
  • From 0 to 500K users per month
  • Lessons learned

3 FACEBOOK ADS COURSE

Lesson 1 – Making Money With Facebook Ads
 
Lesson 2 – Facebook Pixel Installation
  • What is a Facebook Pixel
  • Create a Facebook Pixel
  • Add the Facebook Pixel to Your Website
  • Pixel Additional Settings
  • Check Facebook Pixel Installation
  • Key Learnings
Lesson 3 – Custom Conversions
  • What are Custom Conversions?
  • How to Create Custom Conversions
  • What Custom Conversions to Create?
  • Key Learnings
Lesson 4 – Custom and Lookalike Audiences
  • What are Custom Audiences?
  • How to Create Custom Audiences
  • What Custom Audiences to Create?
  • What are Lookalike Audiences?
  • How to Create Lookalike Audiences
  • What Lookalike Audiences to Create?
  • Key Learnings
Lesson 5 – Campaign Structure
  • Facebook Sales Funnels
  • Facebook Acquisition Campaigns
  • Facebook Retargeting Campaigns
  • Facebook Retention Campaigns
  • Key Learnings
Lesson 6  – Campaign Setup
  • How to Create a Facebook Campaign
  • How to Create an Ad Set
  • Key Learnings
Lesson 8 – Ad Creation
 
NEW
  • How to Create Facebook Ads
  • Facebook Ads Tips
  • Key Learnings
Lesson 7 – Campaign Optimization
  • Facebook Campaign Monitoring
  • Campaign Optimization Tips
  • How to Lower Your Campaign Costs
  • Key Learnings
Lesson 8 – Landing Page Optimization
  • Landing Page Optimization Tips
  • Key Learnings
Lesson 9- Facebook Ads Checklist
  • Facebook Ads Checklist
Lesson 10 – Instagram Campaigns
  • Running Campaigns on Instagram

4 ECOMMERCE SEO COURSE

Lesson 1 – eCommerce SEO for Beginners
  • Benefits of SEO for Online Shops
  • SEO for eCommerce Websites
Lesson 2 – Keyword Research for Ecommerce
  • Keywords Research for eCommerce Websites
  • Keywords Research for Category and Product Pages
  • Keyword Research for an Ecommerce Blog
Lesson 3 – Shop Site Structure
  • Why Site Structure Matters
  • How to SEO your Shop’s Site Structure
Lesson 4- Homepage SEO
  • How to SEO your shop’s homepage
  • How to Optimize your Homepage for Users
  • How to Optimize your Homepage for Search Engines
Lesson 5 – Category Page SEO
  • Shop Category URLS
  • Shop Category Titles
  • Shop Category Meta Description
  • Shop Gategory H1 Tag
  • Shop Category Content
  • Conversion Optimization Elements
  • Visual Components and other usability Elemenets
  • Canonical URLS
Lesson 6 – Product Page SEO
  • Product URL Optimization
  • Product Title Optimization
  • The Product Page H1 Tag
  • Meta Description Optimization
  • Breadcrumb Menu
  • Product Description
  • Content Optimization
  • Image Optimization
  • Use of Videos
  • Product Schema Markup
  • Open Graph Meta Tags
  • Product Reviews and Ratings
  • User Generated Content
  • Cross Selling
Lesson 7 – Blogging for Ecommerce
  • Why you Need a Blog?
  • How to Setup your eCommerce Blog
  • What Should You Blog About
  • How Often to Blog
  • How Long to Make Your Blog Posts
Lesson 8 – Link Building
  • Why is Link Building Important
  • What is the Difference Between Good and Bad Links
  • What is a Nofollow Link
  • Link Building for eCommerce Websites
  • How to Boost Rankings of Your Product Pages

5 GOOGLE ADS COURSE

Lesson 1 – Running Profitable Google Ads
 
Lesson 2 – Introduction to Google Ads
  • What is Google Ads?
  • How do Google Ads work?
  • Account Structure
  • Campaign Types
  • Google Ads Keyword Types
Lesson 3 – Setup a Google Ads Account
  • Create a New Account
Lesson 4- Google Ads Conversion Tracking
  • What is Conversion Tracking?
  • How to Create Conversions in Google Ads
  • How to add Conversion Tracking Code to your Website.
Lesson 5 – Google Search Campaigns
  • What are Google Search Ads?
  • How to Create a Search Campaign
Lesson 6 – Google Display Campaigns
  • What are Google Display Ads?
  • How to Create a Display Campaign
Lesson 7 – Dynamic Search Ads
  • What are Dynamic Search Ads?
  • How to create a Dynamic Search Campaign
Lesson 8 – Remarketing Campaigns
  • What is a Remarketing Campaign?
  • How to Create a Remarketing Campaign
Lesson 9 – Discovery Campaigns
  • What are Discovery Campaigns?
  • How to Create a Discovery Campaign
Lesson 10 – Google Ads Optimization
  • Negative Keywords
  • Ads Optimization
  • Location Targeting
  • Optimization Score
  • Demographics Targeting
  • Audiences
  • Bid Strategies
  • Budget Optimization

6 CONTENT MARKETING COURSE

Lesson 1 – Content Marketing Basics
  • What is Content Marketing?
  • Why Content Marketing?
  • Content Marketing Strategy
Lesson 2- Content and Topic Ideas
  • How to find new content topic ideas
  • What is evergreen content
  • How to create linkable and shareable content
Lesson 3 – Pillar Pages and Topic Clusters
  • How to create pillar pages
Lesson 4 – Content Writing and Promotion
  • SEO Copywriting
  • How often to publish new content?
  • How long to make your blog posts?
  • How to promote your content?
Lesson 5 – Content Marketing Tools
  • Content Marketing Tools
Lesson 6 – Content Marketing Checklist
  • Content Marketing Checklist

7 KEYWORD RESEARCH COURSE

Lesson 1 – Keyword Research Basics
  • What is a keyword?
  • Different types of keywords
  • What is Keyword Research?
  • Why is keyword research important for SEO
Lesson 2 – Long Tail Keywords
  • What are long-tail keywords?
  • Why you should target long-tail keywords
  • How to find long tail keywords?
Lesson 3 – Semantic Keywords
  • What are Semantic / LSI Keywords?
  • How to find LSI Keywords
Lesson 4 – How to do Keyword Research
  • Google Keyword Tool tutorial
  • How to perform keyword research step-by-step
  • How to find keywords your competitors are rankings
  • What is keyword difficulty?
  • How to choose the right keywords?
  • How to convert keywords into page titles
  • How to find trending keywords
  • How to use keywords in your content
  • Keyword Research Checklist
Lesson 5 – Keyword Research Tools
  • Which Keyword Research Tools to Use

8 EMAIL MARKETING COURSE

Lesson 1 – Email Marketing Basics
  • What is email marketing?
  • How does email marketing work?
  • Why is email marketing important
Lesson 2 – Email Marketing Campaigns
  • How to create an email list
  • How to get more email subscribers
  • How to improve email open rates
Lesson 3- Email Marketing Automation
  • What is Email Marketing Automation
  • Email Sales Funnels
Lesson 4 – Email Marketing Tools
  • Email Tools and Costs
  • How to reduce email marketing costs
Lesson 5- Email Marketing Checklist
  • Email Marketing Checklist

9 SOCIAL MEDIA MARKETING COURSE

Lesson 1 – Social Media Marketing Basics
  • What is social media marketing?
  • How to get started with social media?
  • How to correctly use #hashtags
Lesson 3 – Social Media Marketing Strategy
  • How to create a social media strategy
  • How to run social media campaigns
Lesson 4- Facebook Marketing
  • How to get more FB followers fast.
Lesson 5 – Social Media Marketing Checklist
  • Social Media Checklist

Earn Your Digital Marketing Certification

ume certifed

The digital marketing course bundle comes with two certifications. Finish the SEO Course, pass the final exam, and become SEO Certified. Finish all the courses, pass the final exam, and you’ll earn the Reliablesoft Digital Marketing Certification.

Add the digital marketing certifications to your CV and open up new career opportunities.

How UMEACADEMY helps you in Admission

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Sri Krishnadevaraya University

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Sri Krishnadevaraya University Distance Education

How UMEACADEMY helps you in Admission

Brochure

Brochure

Fees

Check Detailed Fees

Shortlist & Apply

Shortlist & Apply

admission support

24/7 Counselling

Application Deadlines

Application Deadlines

ranking

Review and ranking

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HIERANK BUSINESS SCHOOL, NOIDA

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