DIGITAL MARKETING COURSE
Digital Marketing Overview
Digital marketing typically refers to marketing campaigns that emerges on a PC, mobile phone, tablet, or on other devices with an internet access in it. It can be done in many ways like social media posts, videos, and display ads.
Digital marketing is basically a promotion of brands to connect with potential customers through digital platforms and internet, before the digital marketing introduced in the market traditional promotion techniques were used i.e. billboards, magazine ads, television, etc. Now all the organizations opt for both the promotion techniques to get sales and stand in the market.
In simple and easy language to promote anything through digital communication, it is called digital marketing. The abilities that an individual will develop during this course are SEO (Search engine optimization), SEM (Search engine marketing), branding, marketing analytics, Social media and content marketing.
You can get quite a lot of job opportunities such as SEM Manager, SEO Specialist, Digital Marketing Manager, Email Marketer, PPC Search Manager, Conversion Rate Optimizer, Market Research Analyst and Content Marketer/Manager, etc.
Types of Digital Marketing
There are so many ways to do digital marketing to interact and connect with your audience. You have to choose who your audiences are and what is the right place and right time to do promotion. Some of the examples are given below:-
SEO (Search engine optimization)
Search engine optimization (SEO) – it basically helps in improving the website visibility to the audience. The better the visibility to the people the better you will get attention or else you the bounce rate on the website will increase. And also remember to target the right audience to get more customers to your organization or business.
The most important elements to keep in mind while optimizing website includes:-
- Mobile-friendliness
- Quality of content
- Number and quality of inbound links
- Level of user engagement
E-mail marketing
E-mail Marketing – it is a simple concept and easy to understand, in this marketing you have to send a promotional message that may attract the person and he/she may clicks on it. Â
Firstly remember that the e-mail you are sending to a person is wanted by them and relevant for them.
- Specify clearly what kind of mails the subscriber will get
- Integrates both transactional and promotional emails
- Offers a clear unsubscribe option
PPC (Pay-per-click) Marketing
Pay-per-click (PPC) Marketing – it is a platform where you post an advertisement and have to pay every time someone clicks on it.
Advertisement based on a number of factors, including:-
- Ad quality
- Landing page quality
- Keyword relevance
Content marketing
Content marketing – SEO (Search engine optimization) plays a very vital role in content marketing because on the basis of distribution of valuable content and relevance content provided to the targeted audience.
The mail goal of the content writer is to attract the audience or leads that may converted into a customer for the organization or business. It is little difficult than the traditional marketing or advertising.
Content marketing is little tricky as it includes marketing writers or content writers to be able to rank highly in SEO results. They have to interact with lead through their content, further that lead will become customer to that brand or organization.
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Digital Marketing Eligibility Criteria
The eligibility criteria to get admission in digital marketing course that you have to be graduated in any stream from a recognized university or college i.e. AICTE/UGC/DEC/AIU. In this course it is not required to be marketing graduates or a commerce graduate student. An engineer or an entrepreneur or anyone else can also choose this course and make a career digital marketing.
The eligibility for International students is that they must have done graduation or equivalent from any recognized university or college in their respective country
Entrance Exams for Digital Marketing
There is no separate entrance exams organized for getting admission to Digital Marketing, it is considered under the BBA and MBA programms. Some entrance exams that are organized in which you appear for admission to Digital Marketing/ BBA in Marketing /MBA in Marketing are given below for both UG and PG courses:-
PG level entrance exams: – CAT, XAT, SNAP, MAT, CMAT
UG level entrance exams: – DU JAT, DSAT, NPAT, B-MAT, DSAT, PESSAT
Digital Marketing Syllabus
Before taking admission in the digital marketing course, you should go through the given below syllabus:-
Facebook Marketing Fundamentals |
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Profiles and Pages |
Business Categories |
Creating Facebook Pages |
Page Info and Settings |
Facebook Page Custom URL |
Invite Page Likes |
Featured Video |
Pin Post and Highlights |
Scheduling Posts |
Facebook Events |
Reply and Message |
Facebook Insights Reports |
Competitor’s Facebook Page |
Ban User on Facebook Page |
Connect with Twitter |
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Facebook Ad Campaigns |
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Organic v/s Paid |
Defining Ad Objective |
Performance Matrix |
Ad Components |
Designing Creative Image |
Facebook Ad Structure |
Setting Up Facebook Ad Account |
Create Ad – Targeting |
Create Ad – Budgeting |
Create Ad – Creative |
Content and CTA |
Boosting Page Posts |
Page Promotion |
Video Promotion |
Similar Ads and Audiences |
Tracking Pixels Code |
Remarketing – Website Visitors |
Custom Audiences – Look Alike |
Custom Audience – Saved Group |
Managing and Editing Ads |
Ad Reports and Ad Insights |
Billing and Account |
Facebook Advance Strategies |
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Facebook Business Manager |
People, Pages and Roles |
Ad Accounts Configurations |
Ad Agencies and Assigning |
Shared Login for FB Business A/c |
Power Editor |
Email Targeting on Facebook |
Facebook Offers |
CTA on Page |
Posts for Location |
Google Adwords |
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Understanding Adwords |
Google Ad Types |
Creating Ad Campaigns |
Pricing Models |
Creating Text Ads |
Creating Ad Groups |
PPC Cost Formula |
Bidding Strategy for CPC |
Ad Page Rank |
Keywords Control |
Adwords User Interface |
Keyword Planning |
PPC, CPM, CPA |
Bidding Strategy on Location/Schedule/Devices |
Conversion Tracking Code |
Designing Image Ads |
Creating Animated Ads |
YouTube Video Promotion |
Remarketing Strategies |
Remarketing Rules |
Remarketing Tracking Code |
Linking Google Analytics |
Designing Remarketing Images |
Shared Budget |
GWD Software |
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YouTube Marketing |
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Video Flow |
Branding Watermark |
Google Pages for YouTube Channel |
Verify Channel |
Webmaster Tool |
Associated Website Linking |
Custom Channel URL |
Channel ART/Links/Keywords |
Featured Contents on Channel |
Channel Main Trailer |
Uploading Videos |
Uploading Defaults |
Channel Navigation |
CTA – Annotation |
CTA – Extro |
CTA – Cards for Mobile |
Redirect Traffic to Website |
Post Upload Enhancements |
Live Broadcasting |
Managing Playlists |
Managing Comments |
Managing Messages |
Monetization with Adsense |
Paid YouTube Channel |
Channel Analytics |
Real Time Analytics |
Google Plus for Business |
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G+ Pages Ranks Higher |
Google Plus Profile |
Google Local Business |
Google + Company Page |
Adding Contact Links |
Utilizing +1 Button |
Managing Circles |
Posting Contents |
Google Hangouts |
Social Relevance to G+ in Adwords |
Sharing G+ Buttons on Website |
HashTags and Mentions |
Review and Testimonials |
G+ Mobile App |
Integration with Website |
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LinkedIn, Twitter and Pinterest |
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Creating LinkedIn Account |
Updating Contact Information and Links |
Designing Profile and Summary |
Managing Connections |
Advance Searching |
Endorsements – Publishing and Receiving |
Creating LinkedIn Company Page |
Updating Products and Services |
Creating Showcase Pages |
Engaging with Updates |
Running Paid Campaigns |
Recruitment through LinkedIn |
LinkedIn Groups |
LinkedIn Mobile App |
Marketing on Twitter & Pinterest |
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Google Analytics and WebMaster Tool |
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Web Analytics |
Integrating with Website |
Measurement Metric |
Accounts and Profiles |
Analytics Reporting |
Sorting, Filter and Time Chart |
Audience Segmentation |
Traffic and Behaviour Reports |
ReMarketing Audiences |
Goals and Conversion Reports |
Developing Intelligence Report |
Google Webmaster Tool |
Setting up Tool for SEO |
Adding and Managing Assets |
Integrating WebMaster Tool |
Site Map and Site Links |
Search Traffic and Links |
Google Indexing |
Managing Crawl Errors |
Managing Security Issues |
Search Engine Optimization (SEO) |
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Understanding SEO |
SEO Keyword Planning |
Meta Tags and Meta Description |
Website Content Optimization |
Back Link Strategies |
Internal and External Links |
Optimizing Site Structure |
Keywords in Blog and Articles |
On Page SEO |
Off Page SEO |
Local SEO |
Mobile SEO |
eCommerce SEO |
Optimizing with Google Algorithms |
Using WebMaster Tool |
Measuring SEO Effectiveness |
Digital Marketing Fundamentals |
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Marketing v/s Sales |
Marketing Mix and 4 Ps |
What is Digital Marketing |
Inbound vs Outbound Marketing |
Content Marketing |
Understanding Traffic |
Understanding Leads |
Strategic Flow for Marketing Activities |
Website Planning and Structure |
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Core Objective of Website and Flow |
One Page Website |
Strategic Design of Home Page |
Strategic Design of Products & Services Page |
Strategic Design of Pricing Page |
Portfolio, Gallery and Contact Us Page |
Call to Action (Real Engagement Happens) |
Designing Other Pages |
SEO Overview |
Google Analytics Tracking Code |
Website Auditing |
Designing WordPress Website |
Top Companies offering jobs in Digital Marketing
At present, all the organizations cannot be imagined without digital marketing. So they are hiring digital marketing professionals who can help the organization to increase its presence on the internet or digitally. Given below some of the top companies who hire digital marketing experts in various capacities are:-
- Webchutney
- Quasar Media
- iStrat
- Foxy Moron
- AdGlobal360
- Social Panga
- Resultrix
- SapientRazorfish
- iProspect India
- Reprise Media India
- Langoor
- Xebec Digital
- WATConsult
- Mirum India
- Pinstorm
- BCWebwise
- Interactive Avenues
Well known colleges for Digital Marketing in India
Given below is the list of top rated colleges offering Digital Marketing in India:-
- Symbiosis Centre of Distance Learning
- SVKM’s NMIMS
- D. Y. Patil Vidyapeeth
- ICFAI Business School (IBS)
- IIBM Institute of Business Management
- Chandigarh University
- K L University
- University Of Petroleum and Energy Studies (UPES)
- SP. Jain Institute of Management and Research
- Suresh Gyan Vihar University (SGVU)