Digital Marketing

Digital Marketing

Digital Marketing

The demand of Digital Marketing Training is going up day by day and this is the reason you are here. We, at Umeacademy, offers Online Digital Marketing Training to the aspirants belonging to various work areas and regions.

Digital Marketing Training Course is segregated into two parts:-

  1. Fast Track Digital Marketing Training Course
  2. Live projects Digital Marketing Training

UmeAcademy has been focusing on the qualitative and quantitative approach to delivering education so this academy has designed the curriculum while adding theory, case study, practical, tutorials, analysis, live projects, career guidelines so as to render complete career package. Apart from this, trainees or aspirants may opt for the alternative methods of classes as per their availability and suitability.

Digital Marketing Training Course online

Year Timings Days Mode Price
2018 Any Time Any Days Online Rs.40000
COURSE FEATURES

Lectures 55
Quizzes 0
Duration 8 hours
Skill level Beginner
Language English

DIGITAL MARKETING

Lecture1.1 Overview & Importance of Digital Marketing 16m
Lecture1.2 Visibility and its types 16m
Lecture1.3 Process of Digital marketing 16m
Lecture1.4 Types of Traffic, Conversion & retention 16m
Lecture1.5 Main Search Engines 16m

WEBSITE PLANNING & OVERVIEW

Lecture2.1 Understanding Website, Domain, Hosting & Web server 16m
Lecture2.2 Types of Web Servers 16m
Lecture2.3 Types of websites 16m
Lecture2.4 Websites vs. Portals 16m
Lecture2.5 Website Designing Basics 16m
Lecture2.6 SWOT analysis of website 16m
SEO / SEARCH ENGINE OPTIMIZATION

Lecture3.1 SEO Definition, Types, and process of SEO 16m
Lecture3.2 SERP & how search Engine works 16m
Lecture3.3 Techniques of SEO and its importance 16m
Lecture3.4 On-Page Optimization: Site Analysis, Title, Description, Meta Tags & Sitemaps, Robts.txt, Content /keywords Optimization, Keywords Research & Density, indexing, Google Sandbox Effect, Image Optimization 16m
Lecture3.5 Off page optimization: Domain authority, backlinks & Its Types, Link Building, Articles Submission, Blog Marketing, Web 2.0 Submission, Forum Posting, Directory Submission, Press Releases, Social Bookmarking, Classifieds Submission, Google Maps, Business Local Listing 16m
PPC / PAY PER CLICK/ GOOGLE ADWORDS

Lecture4.1 PPC-Keyword Research 16m
Lecture4.2 Effective Ad Creation for PPC Campaigning 16m
Lecture4.3 Enhanced ROI from Creative Ads, Pre-Requisites of Effectual Ads 16m
Lecture4.4 Effects of Quality Score on Bids 16m
Lecture4.5 Ways to Increase rankings 16m
Lecture4.6 PPC Reporting & Campaigning Tool 16m
GOOGLE ANALYTICS & WEBMASTER TOOLS

Lecture5.1 Understanding & Types of cookie tracking used by Google Analytics 16m
Lecture5.2 Setting up Google Analytics & webmaster Tools 16m
Lecture5.3 Understanding Bounce rate and Reasons 16m
Lecture5.4 Monitoring Website Performance, Visitors Behavior 16m
Lecture5.5 Monitoring Setting up Goals and Funnels 16m
Lecture5.6 Other Analytics Platforms 16m
Lecture5.7 Measuring performance of marketing campaign 16m
Lecture5.7 Taking Corrective actions 16m
SMO/ SOCIAL MEDIA OPTIMIZATIO

Lecture6.1 Understanding of Social networking Sites, Video Promotion, PPT Promotion, PDF promotion 16m
Lecture6.2 Introduction to YouTube, creating channels, managing, uploading contents, linking, sharing, comments. 16m
Lecture6.3 Facebook Introduction, Trends & case studies, Apps, Using pictures effectively, build links, business strategies, fan pages, Communities, Advertising, Algorithm, Paid marketing, increase traffic, tags. 16m
Lecture6.4 Introduction of twitter, Establishing a brand, tweeting, Twitter lists, marketing strategy, relevant keywords search, Case studies 16m
Lecture6.5 LinkedIn Introduction, Company profile Vs. Individual profile, advertising & practices, Marketing Strategy, Growing and managing contacts, Company Profile Creation, Establishing a Corporate Presence, Joining Groups, Increasing Visibility. 16m
EMAIL MARKETING

Lecture7.1 Setting up an Email Marketing Campaign 16m
Lecture7.2 Machine, Conversation, Relevance. 16m
Lecture7.3 Rented List Emails, Co-branded Emails, Viral & event Triggered Emails 16m
Lecture7.4 E-newsletters, Enhance better reach, Behavior patterns Analytics 16m
CONTENT MARKETING

Lecture8.1 Introduction, Objective, Strategy 16m
Lecture8.2 Types of content with examples 16m
Lecture8.3 Press release, words optimization, Linking 16m
ONLINE ADVERTISING

Lecture9.1 Online Advertisements 16m
Lecture9.2 Rich Media Advertisements 16m

Comment ( 1 )

  • Hunar

    hi sup

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