The demand of Digital Marketing Training is going up day by day and this is the reason you are here. We, at Umeacademy, offers Online Digital Marketing Training to the aspirants belonging to various work areas and regions.
Digital Marketing Training Course is segregated into two parts:-
- Fast Track Digital Marketing Training Course
- Live projects Digital Marketing Training
UmeAcademy has been focusing on the qualitative and quantitative approach to delivering education so this academy has designed the curriculum while adding theory, case study, practical, tutorials, analysis, live projects, career guidelines so as to render complete career package. Apart from this, trainees or aspirants may opt for the alternative methods of classes as per their availability and suitability.
Digital Marketing Training Course online
| Year |
Timings |
Days |
Mode |
Price |
| 2018 |
Any Time |
Any Days |
Online |
Rs.40000 |
COURSE FEATURES
| Lectures |
55 |
| Quizzes |
0 |
| Duration |
8 hours |
| Skill level |
Beginner |
| Language |
English |
DIGITAL MARKETING
| Lecture1.1 |
Overview & Importance of Digital Marketing |
16m |
| Lecture1.2 |
Visibility and its types |
16m |
| Lecture1.3 |
Process of Digital marketing |
16m |
| Lecture1.4 |
Types of Traffic, Conversion & retention |
16m |
| Lecture1.5 |
Main Search Engines |
16m |
WEBSITE PLANNING & OVERVIEW
| Lecture2.1 |
Understanding Website, Domain, Hosting & Web server |
16m |
| Lecture2.2 |
Types of Web Servers |
16m |
| Lecture2.3 |
Types of websites |
16m |
| Lecture2.4 |
Websites vs. Portals |
16m |
| Lecture2.5 |
Website Designing Basics |
16m |
| Lecture2.6 |
SWOT analysis of website |
16m |
SEO / SEARCH ENGINE OPTIMIZATION
| Lecture3.1 |
SEO Definition, Types, and process of SEO |
16m |
| Lecture3.2 |
SERP & how search Engine works |
16m |
| Lecture3.3 |
Techniques of SEO and its importance |
16m |
| Lecture3.4 |
On-Page Optimization: Site Analysis, Title, Description, Meta Tags & Sitemaps, Robts.txt, Content /keywords Optimization, Keywords Research & Density, indexing, Google Sandbox Effect, Image Optimization |
16m |
| Lecture3.5 |
Off page optimization: Domain authority, backlinks & Its Types, Link Building, Articles Submission, Blog Marketing, Web 2.0 Submission, Forum Posting, Directory Submission, Press Releases, Social Bookmarking, Classifieds Submission, Google Maps, Business Local Listing |
16m |
PPC / PAY PER CLICK/ GOOGLE ADWORDS
| Lecture4.1 |
PPC-Keyword Research |
16m |
| Lecture4.2 |
Effective Ad Creation for PPC Campaigning |
16m |
| Lecture4.3 |
Enhanced ROI from Creative Ads, Pre-Requisites of Effectual Ads |
16m |
| Lecture4.4 |
Effects of Quality Score on Bids |
16m |
| Lecture4.5 |
Ways to Increase rankings |
16m |
| Lecture4.6 |
PPC Reporting & Campaigning Tool |
16m |
GOOGLE ANALYTICS & WEBMASTER TOOLS
| Lecture5.1 |
Understanding & Types of cookie tracking used by Google Analytics |
16m |
| Lecture5.2 |
Setting up Google Analytics & webmaster Tools |
16m |
| Lecture5.3 |
Understanding Bounce rate and Reasons |
16m |
| Lecture5.4 |
Monitoring Website Performance, Visitors Behavior |
16m |
| Lecture5.5 |
Monitoring Setting up Goals and Funnels |
16m |
| Lecture5.6 |
Other Analytics Platforms |
16m |
| Lecture5.7 |
Measuring performance of marketing campaign |
16m |
| Lecture5.7 |
Taking Corrective actions |
16m |
SMO/ SOCIAL MEDIA OPTIMIZATIO
| Lecture6.1 |
Understanding of Social networking Sites, Video Promotion, PPT Promotion, PDF promotion |
16m |
| Lecture6.2 |
Introduction to YouTube, creating channels, managing, uploading contents, linking, sharing, comments. |
16m |
| Lecture6.3 |
Facebook Introduction, Trends & case studies, Apps, Using pictures effectively, build links, business strategies, fan pages, Communities, Advertising, Algorithm, Paid marketing, increase traffic, tags. |
16m |
| Lecture6.4 |
Introduction of twitter, Establishing a brand, tweeting, Twitter lists, marketing strategy, relevant keywords search, Case studies |
16m |
| Lecture6.5 |
LinkedIn Introduction, Company profile Vs. Individual profile, advertising & practices, Marketing Strategy, Growing and managing contacts, Company Profile Creation, Establishing a Corporate Presence, Joining Groups, Increasing Visibility. |
16m |
EMAIL MARKETING
| Lecture7.1 |
Setting up an Email Marketing Campaign |
16m |
| Lecture7.2 |
Machine, Conversation, Relevance. |
16m |
| Lecture7.3 |
Rented List Emails, Co-branded Emails, Viral & event Triggered Emails |
16m |
| Lecture7.4 |
E-newsletters, Enhance better reach, Behavior patterns Analytics |
16m |
CONTENT MARKETING
| Lecture8.1 |
Introduction, Objective, Strategy |
16m |
| Lecture8.2 |
Types of content with examples |
16m |
| Lecture8.3 |
Press release, words optimization, Linking |
16m |
ONLINE ADVERTISING
| Lecture9.1 |
Online Advertisements |
16m |
| Lecture9.2 |
Rich Media Advertisements |
16m |
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