Whenever you go for any interview, you always had to answer about what are your long term goals, what you want to achieve… Every one of us wants to grow and always desire to capture the position superior than that of yours. What do you think is the stepping stone of success? I guess, training yourself on a set of skills, and using the same set throughout your career. But these strategies are long gone. Today the world is full of educated people. But not all educated people are eligible to be leaders.
Leaders are like a cherry on the cake and cherry must possess something unique to be on top. And to prove yourself a cherry for the cake you should be a knowledge seeker, equipping yourself with skills that will prepare you for roles in the future. Analytics skill is one from that pile. If you are thinking, “Why do I need to know analytics, when I am in marketing, or finance, or clinical…” well, read on.
Just having a team of working employees under you is not makes you a leader. But leader has to create an inspiring vision of the future. Motivates and inspires people to engage with that vision. A successful leader is one who can be a mentor to his team. Someone who has a keen business sense, and is able to use their multiple skills set to identify business problems and find unique and creative ways to solve them. What makes analytics stand out within this context of skill upgradation is the overwhelming growth that this industry has seen over the last three years and the dizzying pace that it will continue to grow and innovate at. People those are working in the field of data analyst or data warehousing (or either willing to establish career in this direction) and even those who are not directly dealing with data, need to especially focus on to get an awesome hike in their career. If you really wants to be a leader of a coming generation than you must be a step forward to them and make analytics a cup of tea of yours.
Role of an analyst in lay man terms:-
- To measure and track your results across time
- To understand your visitors, leads, prospect
- To understand, track and improve the mechanisms used to convert your first visitor into valuable customers
If we take an honest look on how we use analytics in our busy day-to-day life we realize that we look at the number of visit or hits (remember HITS is an acronym for How Idiots Track Success) we also look at the number of goals and conversion rate. May be, if we have time, our traffic source and bounce rate and that’s about it.
Importance of analytics
- For ecommerce sites, an obvious objective is selling products or services
- For lead generation sites, the goal is to collect user information for sales teams to connect with potential leads
- For content publishers, the goal is to encourage engagement and frequent visitation
- For online informational or support sites, helping users find the information they need at the right time is of primary importance
- For branding, the main objective is to drive awareness, engagement and loyalty
As in current scenario everything comes on the web so with every interaction, every purchase, every transaction online we collect more and more data. And to handle this data for storage, collection and analysis areas analyst are required. It is therefore extremely critical for both data scientists and managers and senior resources in all areas to keep upskilling. Watch this space as we continue to bring you a series of posts that will further explain how analytics can help you in your roles as business leaders in retail, finance, research and customer relations.